Levi’s® revolutionized fashion forever when we invented the blue jean in 1873. Ever since, we’ve drawn on that denim heritage and combined it with what’s happening around us at the moment to make great even better.
Case in point: Starting in fall 2015, Levi’s® is partnering with RE/DONE, a company that reconstructs vintage Levi’s® jeans into modern fits. The result is a perfect blend of old and new: a celebration of Levi’s® heritage, combined with a modern sensibility. Each pair carries the history of its past life, its travels recorded in the frayed pockets, whiskered coloring, torn knees and faded denim.
“Levi’s® has always been one of the most loved and most relevant brands for every generation and this recent vintage trend is a testament to our earned authenticity,” says James Curleigh, President of the Levi’s® brand. “In an era of creativity and collaboration, we are excited to partner with RE/DONE, which has found a way to celebrate the iconic status of Levi’s® through a unique lens of vintage customization, sustainability, and energy.”
As two companies that were both founded in California, RE/DONE and LS&Co. understand the importance of sustainable business practices and are committed to conservation. RE/DONE | Levi’s® jeans are manufactured in Downtown Los Angeles using water-conserving methods and no harsh chemicals.
RE/DONE | Levi’s® are already a favorite among fashion’s most influential people. Quantities will always be limited as each pair is handpicked, hand cut and truly one-of-a-kind. In fact, there are already more than 2,000 names on the waiting list.
“We started the company because we love the Levi’s® heritage and all the people that have worn them through the ages, from Steve McQueen to Kate Moss, and we are so excited to now be partners with the brand that inspired us to start RE/DONE,” says Sean Barron, co-founder of RE/DONE.
RE/DONE | Levi’s® will be available wherever RE/DONE is sold (www.shopredone.com and Barneys New York) and in select retailers around the globe.