Clothing has always been a major part of fans’ game day ritual, and the reality is there aren’t a lot of game day apparel options out there that also reflect street style. Until now.
Today, the Levi’s® brand announced it’s bringing Levi’s® street style to game day by expanding its Levi’s® NFL Collection to include six additional teams. Teams include: the Chicago Bears, Denver Broncos, Green Bay Packers, New England Patriots, New York Giants and New York Jets.
The expanded collection builds on the success of our inaugural Levi’s® x 49ers Collection, launched last football season in honor of the San Francisco 49ers’ first season in our namesake stadium. From everyday sports goers to celebrity super fans, the collection was in high-demand.
Fans were not only sporting their Levi’s® gear on game day, but also wearing it as part of their everyday apparel. As a result, the brand knew it had an opportunity to expand the line to more teams to help a wider group of fans gear up for game day.
“Being the naming rights sponsor of Levi’s Stadium allowed us to spend time connecting with fans, which helped us identify a void in the wearable team merchandise market,” said James Curleigh, Levi’s® brand President. “Fans want game day gear that reflects their everyday style, but also lets them proudly represent their favorite team. The Levi’s® NFL Collection gives them that.”
As with the Levi’s® x 49ers collection, all styles in the Levi’s® NFL Collection nod to Levi’s® heritage, blending iconic silhouettes with each team’s logos, colors and pride – perfect for game day and beyond.
The collection includes four pieces for men and women — the Levi’s® NFL Varsity Trucker, Levi’s® NFL Trucker, Levi’s® NFL Western Shirt and Levi’s® NFL Tee — and is available at www.levi.com and in select Levi’s® stores nationwide.