For the fourth year in a row, Dockers is back at Park City, Utah for the Sundance Film Festival and left a bigger footprint than ever! This year, Dockers partnered with Variety Magazine as the title sponsor for the Variety Studio Media Suite. From January 24th to January 27th, top talent such as Jason Schwartzman, Adam Scott, Toni Collette, Jeffrey Tambor, Christopher Abbot, Ron Livingston, John Leguizamo, Jason Segel, James Franco, Ryan Reynolds, and many others were gifted the latest and greatest from America’s favorite khaki brand. This year it wasn’t just about pants, but a full head to toe look that included sweaters, button downs, jackets, wallets, shoes, and belts.
Jason Segel spent a full day of press junkets decked out in Dockers while brand fan and director Joe Swanberg came by in his Dockers blazer. Jason Schwartzman changed into a pair of SF Khakis minutes before his Variety Studio interview for his new film “The Overnight”.
Dockers participation in the Sundance Film Festival allows us to share the Dockers brand with Hollywood influencers and get feedback on our products in real-time. It’s also a great opportunity to forge even deeper relationships with some of our Dockers celebrity fans.
Click through below for some of our favorite moments from the week.