Tourist Stop

San Francisco ranks near the top of many travelers’ favorite destinations. There’s something about the scenic beauty, culinary… / / / /

#Denimheads: Instagram Follows for a Denim-Drenched Feed

Whether we’re waiting in line or riding public transit, nothing quite hits the spot like a well-curated Instagram… / / / / /

From So-Cal Surfer to Brussels Exec: Meet Seth Ellison

UNZIPPED: What is your role at Levi Strauss & Co.? SETH ELLISON: I represent our Europe region on… / / / / / / / /

The Musical Trio Behind the Levi’s® Store Soundtrack

Step into almost any retail store and you’ll likely be greeted with music. Its effects can vary —… / /

#Denimheads: Embrace Your Obsession with 5 Denim-Centric Sites

If you freeze your jeans, regularly bathe in your jeans or have an inexplicable affinity for the smell… / / / /

Sourcing Dyneema’s Super Strength: An Interview with LS&Co. Fabric Innovator Neil Bell

Where do you go to find the world’s strongest fabric? The military, of course. That’s where Neil Bell… / /

Deconstructing the Ex-Girlfriend

Editor’s note: After finding out about the new Levi’s® brand jean, the Ex-Girlfriend, we had to hear “the… / / /

Clothes for Kids

A new pair of jeans can make a huge difference to any child, especially one used to hand-me-downs.… / / /

Football + Football

The word “football” means one thing to people in the United States and quite another to folks in,… / / /

For Skaters, By These Guys

“Their BS meter is really, really good.” That’s how Nick assesses his skateboarding peers – and why it’s… / / / / /