Throwback Thursday: Practically Purple in Every Way

The dude ranches of Arizona, Montana, Wyoming and other Western states were popular vacation spots in the 1930s… / / / /

Throwback Thursday: Pedal to the Metal

In the mid-1950s, Juanita Wallace was the womenswear designer at Levi Strauss &Co. She knew what the women… / / / / /

Throwback Thursday: Levi’s For Gals

The 1960s represent a decade of tremendous progress for women’s rights — the FDA approved birth control pills,… / / / / /

Let’s Get Digital: LS&Co.’s Archive Goes High-Tech

For Paul O’Neill, head of design at Levi’s Vintage Clothing, visiting the Levi Strauss & Co. Archives used… / / / / /

Traveling Pants: Lady Levi’s Meet Milan

In May, I described my visit to Mumbai in preparation for the introduction of the new Levi’s women’s… / / / / /

Throwback Thursday: The Whiskers Jeans

Behold the lovely “Whiskers” jeans — a pair of Lot 501 men’s jeans from the Levi Strauss &… / / / / /

Historic Colorado Connections: Cowboys, Chaps & Commodore Clothing

I recently visited Denver to attend the “Western Roundup,” a conference hosted by the Society of Rocky Mountain… / / / / /

Throwback Thursday: Blue Ribbon Innovation

Last week’s announcement of our new partnership with Google is generating a lot of excitement about the future… / / / / /

Throwback Thursday: From Miners to Millennials

In the land of startups, where trends move at hyper speed and last month is so last year,… / / / /

A New Addition: Meet The New Nevada Jeans

LS&Co. historian Tracey Panek is a bit unflappable when it comes to denim-related artifacts. It’s understandable, given that… / / / / /