Archives

Jacob Davis: 6 Things You (Probably) Didn’t Know About the Inventor of the Blue Jean

In my job as historian, I frequently share the story of how blue jeans came about. It’s a… / / / / / / / /

Throwback Thursday: A Cowgirl Poet’s Life in Levi’s® Jeans

Cowgirl poet Georgie Connell Sicking’s life reads like a Louis L ’Amour Western novel. She was born and… / / / / / /

Throwback Thursday: Everything’s Coming Up Rosie

American women joined the workforce in droves during World War II, replacing men who were serving as soldiers… / / / / /

Throwback Thursday: A ‘Lot’ of History

For many of our fans, the Levi’s® brand is synonymous with Levi’s® 501® jeans. The name of those… / / / / /

Throwback Thursday: Practically Purple in Every Way

The dude ranches of Arizona, Montana, Wyoming and other Western states were popular vacation spots in the 1930s… / / / /

Throwback Thursday: Pedal to the Metal

In the mid-1950s, Juanita Wallace was the womenswear designer at Levi Strauss &Co. She knew what the women… / / / / /

Throwback Thursday: Levi’s For Gals

The 1960s represent a decade of tremendous progress for women’s rights — the FDA approved birth control pills,… / / / / /

Let’s Get Digital: LS&Co.’s Archive Goes High-Tech

For Paul O’Neill, head of design at Levi’s Vintage Clothing, visiting the Levi Strauss & Co. Archives used… / / / / /

Traveling Pants: Lady Levi’s Meet Milan

In May, I described my visit to Mumbai in preparation for the introduction of the new Levi’s women’s… / / / / /

Throwback Thursday: The Whiskers Jeans

Behold the lovely “Whiskers” jeans — a pair of Lot 501 men’s jeans from the Levi Strauss &… / / / / /