Throwback Thursday: AIDS Memorial Quilt

At LS&Co., we are proud of our 30 years of progressive leadership in the fight against HIV/AIDS. And… / / / / /

Adventures in Blue Jeans: Exploring the National Geographic Archives

I have loved National Geographic since the day the magazine began arriving in my mailbox in elementary school… / / / / /

Throwback Thursday: Pants That Saved A Life

The LS&Co. Archives is loaded with pieces of clothing that have amazing stories to tell. There’s one pair… / / / /

Giant Texas Roadside Attraction Outfitted in Levi’s® Jeans

What do the best dressed 47-foot cowboys wear? Levi’s® jeans of course—in the tallest size you can get… / / / / / /

Uncovering the Levi’s® Legacy in Marilyn Monroe’s Final Film

The 1961 movie, The Misfits, is notable for its critical acclaim, its star-studded cast and its fame as… / / / / / / / / /

Throwback Thursday: Vintage Levi’s® Overalls Hidden in the Attic

When curator Mark Jensen began working at the historic Dangberg Home Ranch in Minden, Nevada, he spent days… / / / / / / /

Jacob Davis: 6 Things You (Probably) Didn’t Know About the Inventor of the Blue Jean

In my job as historian, I frequently share the story of how blue jeans came about. It’s a… / / / / / / / /

Throwback Thursday: A Cowgirl Poet’s Life in Levi’s® Jeans

Cowgirl poet Georgie Connell Sicking’s life reads like a Louis L ’Amour Western novel. She was born and… / / / / / /

Throwback Thursday: Everything’s Coming Up Rosie

American women joined the workforce in droves during World War II, replacing men who were serving as soldiers… / / / / /

Throwback Thursday: A ‘Lot’ of History

For many of our fans, the Levi’s® brand is synonymous with Levi’s® 501® jeans. The name of those… / / / / /