Giant Texas Roadside Attraction Outfitted in Levi’s® Jeans

What do the best dressed 47-foot cowboys wear? Levi’s® jeans of course—in the tallest size you can get… / / / / / /

Uncovering the Levi’s® Legacy in Marilyn Monroe’s Final Film

The 1961 movie, The Misfits, is notable for its critical acclaim, its star-studded cast and its fame as… / / / / / / / / /

Throwback Thursday: Vintage Levi’s® Overalls Hidden in the Attic

When curator Mark Jensen began working at the historic Dangberg Home Ranch in Minden, Nevada, he spent days… / / / / / / /

Jacob Davis: 6 Things You (Probably) Didn’t Know About the Inventor of the Blue Jean

In my job as historian, I frequently share the story of how blue jeans came about. It’s a… / / / / / / / /

Throwback Thursday: A Cowgirl Poet’s Life in Levi’s® Jeans

Cowgirl poet Georgie Connell Sicking’s life reads like a Louis L ’Amour Western novel. She was born and… / / / / / /

Throwback Thursday: Everything’s Coming Up Rosie

American women joined the workforce in droves during World War II, replacing men who were serving as soldiers… / / / / /

Throwback Thursday: A ‘Lot’ of History

For many of our fans, the Levi’s® brand is synonymous with Levi’s® 501® jeans. The name of those… / / / / /

Throwback Thursday: Practically Purple in Every Way

The dude ranches of Arizona, Montana, Wyoming and other Western states were popular vacation spots in the 1930s… / / / /

Throwback Thursday: Pedal to the Metal

In the mid-1950s, Juanita Wallace was the womenswear designer at Levi Strauss &Co. She knew what the women… / / / / /

Throwback Thursday: Levi’s For Gals

The 1960s represent a decade of tremendous progress for women’s rights — the FDA approved birth control pills,… / / / / /