Archives

No Foolin’: Levi’s® Jeans Made for Clowning Around

After interviewing former rodeo bull rider Shawn Edwards, whose final ride sent him into a 7-day coma, I… / / / / / / / / / / /

What Blue Jeans Say About Culture

You can’t talk about the denim evolution without recognizing the birth of the blue jean. That credit goes… / / / / /

On the Road in France—Sharing the 501® Globally

Following a recent visit to Russia, I traveled to France to continue sharing the story of the 501®–the… / / / / / / /

This Will Be Your Chance to Step Inside The Era-Defining Late 1960s

From the boutiques and galleries of Swinging London, to the Paris student riots and anti-Vietnam protests, to pioneering… / / / / / / / / / /

On the Road in Russia—Sharing the 501® Globally

I recently traveled to Moscow to share the story of the 501®—the world’s first blue jeans, and the… / / / / / / / / /

What 9-Year-Olds Want to Know About Levi Strauss

Recently, a group of inquisitive nine-year-old students contacted me with three questions about the life of Levi Strauss.… / / / / / / / /

The Origin of Khakis

We’re celebrating the 30th Anniversary of Dockers® all year long, and that includes our office HQ getting in… / / / / / /

Presidential Protection: A Dockers® Brand 30th Anniversary Anecdote

President’s Day offers a chance to commemorate the historic contributions of Washington, Lincoln, and other past U.S. Presidents.… / / / / /

Lovin’ in Levi’s®

What better way to say “Be Mine” this Valentine’s Day than through denim with a heart? At the… / / / / /