BLOG ARCHIVES - August 2013
Aug 30 2013
Go to Work
When Labor Day first became a legal holiday here in the U.S., it’s safe to say a lot of folks were laboring in Levi’s® jeans.
After all, that was back in 1894, 21 years after the original blue jean was invented by our founder, Levi Strauss, and his business partner, Jacob Davis.
It’s amazing to think how labor has evolved over the years. Our country is more urban now, less rural. But whether you’re a Texas cotton farmer like my uncle Vernon, or an urban commuter like so many of my work colleagues, Levi’s® jeans are still standard attire.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Denim, Levi Strauss & Co., Levi's® | ||
Aug 29 2013
Revel in These
The first time I tried on my Levi’s® Revel jeans, I knew something was up. Literally. I was feeling the jean’s liquid shaping technology. It lifts the seat, slims the inner and outer thigh, and flattens the stomach, according to Levi’s® women’s designer Jill Guenza, a member of the team that is the tour de force behind the jeans. How does it work? Denim fabric that stretches in varying degrees holds you in shape where you need support the most.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped | ||
Tags: Fashion, Levi Strauss & Co., Levi's®, Levi's®, LS&Co, News, Style | ||
Aug 23 2013
When the Worlds of History Collide
Like many of my colleagues in archives and history, being a historian is not just my job, it’s also my vocation. Which means that I not only love to research and write about the history of Levi Strauss & Co., but also about other historical topics. Sometimes, these worlds collide in delightful ways.
One of my other interests is in the history of medicine in the San Francisco Bay Area. And while investigating two local institutions, I found connections to Levi Strauss & Co.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
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Aug 19 2013
Supporting People Affected by HIV/AIDS in Brazil
Staff members from Grupo Incentivo a Vida and the Levi Strauss Foundation. Author Kim Almeida is in the back row, third from the left.
In a recent trip to Sao Paulo, I met Fernanda, a pro-bono lawyer who works with Grupo Incentivo a Vida, or GIV.
GIV is supported by the Levi Strauss Foundation to offer free legal aid to people affected by HIV/AIDS, with a focus on low-income lesbian, gay, bisexual and transgender people.
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Tags: HIV-AIDS, Levi Strauss Foundation, Social Responsibility | ||
Aug 16 2013
They Said What?
If asked, what would your child say you do for a living?
We just held the first-ever “Kids Take Over” day at Levi Strauss & Co. headquarters in San Francisco.
More than 200 children, grandchildren, nieces, nephews, and other young relatives and friends of employees descended on Levi’s® Plaza to see the offices and enjoy lots of fun activities.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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Aug 16 2013
It's 1972. Again.
The Orange Tab first appeared on a line of Levi’s® products back in the 1960s and 70s.
Now, it’s back. Bell bottoms and all.
You’ll feel like hopping in your Levi’s® Edition AMC Gremlin and going back in time.
Levi’s® Vintage Clothing uses our famed archives and an obsession over every last detail to reproduce the fit, fabric and detail of bygone eras. In this case, a turbulent time of rebels and revolutionaries.
Posted By: Joshua Katz, Levi's® Brand Collaborations, Partnerships and Creative Concepts | ||
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Aug 13 2013
Good Things Take Time
This Regular Tee Shirt is anything but regular. But that's what you should expect from Levi's® Made & Crafted.
Most tee shirt graphics are printed. This one is knitted. The zigzag pattern is actually a jacquard -- a time-intensive technique that allows for wild but precise patterns, rich colors and a soft but rugged feel. The pattern is actually knitted into the fabrics so that it ages like your favorite pair of jeans. It takes eight times longer to make this "regular" tee, but it's worth it.
Posted By: Joshua Katz, Levi's® Brand Collaborations, Partnerships and Creative Concepts | ||
Aug 08 2013
A Love That Never Fades
As the company historian I sometimes feel as though I inhabit an alternate universe. This is never more true than when I am in the midst of denim enthusiasts.
Actually, “enthusiasts” is too mild a word for a group of guys and gals who love jeans and denim and indigo. I just had the opportunity to spend an evening with a bunch of these folks, and as usual, I had a great time.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Aug 06 2013
Different Kinds of “Denim Heads”
They’re both self-proclaimed “denim heads,” but Jewon and JC’s denim collections couldn’t be more different.
Jewon, above left, is a senior designer, and JC is a senior merchant – both with the Levi’s® brand. Each piece of their respective collections has a story, and, as you might expect, their collections have personal touches. In the pictures above, each showcases some denim customizations.
Posted By: Felice Feit, Levi Strauss & Co. Corporate Affairs Intern | ||
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Aug 01 2013
Make it Weirder
“Make it Weirder.”
That was some of the feedback Chad Hinson received from his boss, Len Peltier, as he was working on the new Levi’s® San Francisco store.
For Chad, “weirder” meant that the true authenticity of the brand and its hometown must shine through. And it wasn’t so much “weirder” as it was cooler, more authentic and truer to the Levi’s® brand than anyone could imagine.
That’s what the team – including Chad’s creative partner Sherman Adams and so many others – was charged with.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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