BLOG ARCHIVES - July 2013
Jul 30 2013
Music to Your Ears
If you’ve been looking for an excuse to head to San Francisco, this may be music to your ears.
The America’s Cup and the Dockers® brand are partnering to produce the Sounds of San Francisco – a series of free concerts at the America’s Cup Pavilion.
We’re talking San Francisco emerging artists here. And given the Dockers® brand’s heritage as a San Francisco brand, it makes sense for the Dockers® team to support these bands and bring them to the pavilion stage for all to enjoy.
And did I mention the concerts are free?
These are the acts that have been booked:
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jul 25 2013
Why I Walk
There were probably as many different reasons to take part in Sunday’s San Francisco AIDS Walk as there were walkers – about 25,000.
For me, it’s something I’ve done off-and-on since 1999 and the reason is pretty simple. I care – and I want to do something to help solve the problem instead of not doing anything about it.
I have to admit that I’m proud of myself for raising money for the San Francisco AIDS Foundation, and it’s awesome to work for a company that matches the donations, making even more of an impact.
Posted By: Christine Wong, Administrative Assistant, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co., Social Responsibility, Sustainability | ||
Jul 23 2013
By Skateboarders, For Skateboarding
At the risk of offending skateboarders everywhere, may I suggest that this is not a sport known for stylish apparel. But that's probably part of its appeal, the "just be yourself" attitude.
Besides, if you're going to be falling and skidding and scraping and otherwise abusing your clothes -- not to mention your body -- why get dressed up?
But..I like the way my colleagues at the Levi's® brand put it:
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jul 19 2013
501 Interpretations
Since its invention in 1873, the Levi’s® 501® jean has taken on a life of its own. And for many of you, the original blue jean has long been a wardrobe staple.
In celebration of the 501® jean’s 140th anniversary this year, the Levi’s® brand launched a campaign to commemorate how people all over the world are remixing a modern classic.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jul 17 2013
One Less Worry for the Two-Wheeled Commuter
There’s enough to think about when you’re commuting by bicycle. The last thing you want to do is worry about your clothes.
I speak from experience.
The driver that didn’t see me and ran me off the road with his van is proof. At least he stopped to make sure I was okay.
And never mind the near misses that occur just about every day I hop on my bike. That’s why I wear a helmet. You should, too. Just sayin’.
Posted By: Michael Bergen, Art Director, Levi Strauss & Co. | ||
Jul 12 2013
CNN: It All Began With...Copper Rivets
If you check in here -- LS&Co. Unzipped -- on a regular basis, you probably know that 2013 marks the 140th birthday of the Levi's® 501® jean. We've recently shared stories on the topic.
The actual birth date? May 20.
That's when a patent was issued to Levi Strauss and Jacob Davis for strengthening trousers with copper rivets. Perfect workwear for those involved in the tough job of building the American West.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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Jul 10 2013
Lean Toward Dockers®
You know what it’s like to see a picture of yourself from, say, 10 or 15 years ago and think, “What in the world was I wearing – and why?”
Never mind the hair style.
Michael Williams takes a smarter approach to what he wears. In fact, the founder of the website, A Continuous Lean, says, “I actually dress for the idea that, in 20 years, if I look at a picture of myself, I’ll say, 'all right, I look relevant, still, today.'”
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jul 02 2013
Happy 4th
July 4th is arguably the most American of United States holidays.
We call it Independence Day, marking when the country’s founders, in 1776, declared independence from Great Britain. No hard feelings, eh, friends?
In reviewing the news this week, we found a Forbes piece on “most patriotic brands” particularly intriguing.
The fact that Levi Strauss & Co. was tied for number three on the list is, no doubt, why this caught our eye. And we are clearly in good company.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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Jul 02 2013
Lynn in Berlin. And Moscow.
As Levi Strauss & Co.’s historian, going to Germany is like going home. In my 23 years with the company, I’ve been here more than any other country. And that’s appropriate, since this is where our founder, Levi Strauss, was born.
In Berlin, my only German stop on the 501® Jean Roadshow, I had a full day of interviews and presentations at a lovely 1920s-era hotel. My audience was a collection of equally lovely journalists and bloggers, all of whom seemed to appreciate seeing the vintage jeans I brought with me.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
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