BLOG ARCHIVES - May 2013
May 31 2013
A Worthy, Rainy Walk
We were all wet, but undeterred. Enthusiastic, in fact.
That describes our more-than-50 Levi Strauss & Co. participants in a very rainy AIDS Walk New York earlier this month.
It was 8 a.m. when my colleagues arrived at our Lexington Ave. Levi’s® store meeting point. They came from throughout the city – Manhattan, Brooklyn, Queens, Harlem and the Bronx. Most were my fellow Levi’s® stores employees, but we were also joined by folks from our New York sales offices.
Posted By: Tammy Tengco, New York Regional Retail Manager, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co., Levi's® | ||
May 29 2013
Miles of Made & Crafted™
My current favorite jeans are a pair of Levi’s® Made & Crafted™ that I’ve had only a few months. They fit perfectly. And as long as I can refrain from the Halloween candy that has somehow shown up in the office in the month of May, I hope to wear them for a long, long time.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
May 24 2013
It's a Wrap, Brad
As we wrap up our week marking the 140th birthday of the blue jean – our Levi’s® 501® jean, by the way – we thought we’d call your attention to a post by the Canadian site, The Loop.
The folks there decided to celebrate by putting together what they think are the most iconic Levi’s® ads of all time.
Check ‘em out here.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Denim, Dockers®, Fashion, Levi Strauss & Co., Levi's®, Style | ||
May 22 2013
An Amsterdam Afternoon
Everywhere I've gone on this 501® jeans anniversary road show, I’ve worked with wonderful Levi Strauss & Co. colleagues. Amsterdam was no exception. Since this was my first visit there, being able to see it through the eyes of our team members made it doubly rewarding.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
May 17 2013
The Birth of Your Blue Jeans
Your blue jeans were born on Monday.
By that I mean the patent for the original blue jean was issued May 20 – back in 1873.
Levi Strauss partnered with tailor Jacob Davis on the patent, which was for riveted pockets on work pants. The rivets made the pants stronger, ready for the hard work of building the American West.
The Levi’s® 501® jean was the original and first-ever blue jean. Born 140 years ago.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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May 15 2013
A Princely Pair of Pants
This’ll be quick. Just couldn’t help but notice -- and share -- that Prince Harry was wearing Dockers® Alpha Khakis while visiting New Jersey this week. In the picture above, he's seen with the state's governor, Chris Christie.
Not to call too much attention to the Prince's bum, but that’s where you’ll find the brand’s orange wing-and-anchor logo.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
May 15 2013
In India, Finally
I’ve wanted to see India at least since I was a yoga-obsessed college student. And I finally made it.
While my visit was brief, being in this colorful country met all of my expectations, starting with where I stayed.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
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May 10 2013
Go Forth. Go Niners.
Now, it’s official.
The new home of the San Francisco 49ers will be Levi’s® Stadium.
The Santa Clara Stadium Authority unanimously approved the proposal last night, and we here at Levi Strauss & Co. and the Levi’s® brand couldn’t be more excited.
When we announced our plans to employees this week, they were thrilled. (See for yourself in the video below.) I think that’s because they understand the natural connection between these two iconic, Bay Area brands,
Posted By: James "JC" Curleigh, President, Global Levi's® Brand | ||
May 09 2013
Hop On...and Head to Work
Today is Bike to Work Day, San Francisco’s biggest bicycle day of the year! It’s a day for bike riders, bike advocates and bike-friendly companies, like Levis Strauss & Co, to celebrate the huge and growing bicycling community in San Francisco.
San Francisco is a great city for biking. With our mild climate, 7x7 square mile geography and huge and growing number of people biking, commuting by bike is one of the best ways to get around. And we hope you join us in pedaling to the office today, and every day.
Posted By: Jodie Medeiros, San Francisco Bicycle Coalition | ||
May 07 2013
Giving Back, Like Levi Did
It was the beginning of a very long tradition of giving back.
In 1854, Levi Strauss, who was a young immigrant just one year into running his own dry goods business, donated $5 to the Orphan Asylum Society of the City of San Francisco. Little did he know then that his generosity would set the tone for generations to come.
Posted By: Chip Bergh, President & CEO, Levi Strauss & Co. | ||
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