BLOG ARCHIVES - July 2012
Jul 31 2012
Turning the Tide Together
A bit of history was made last week in Washington, DC, as the world saw the International HIV/AIDS Conference return to the United States for the first time in twenty years. And as leaders in the response to this global epidemic, Levi Strauss & Co. and the Levi Strauss Foundation were honored to bring our pioneering spirit to the event.
Posted By: Daniel Lee, Executive Director, Levi Strauss Foundation | ||
Tags: Levi Strauss & Co., Levi Strauss Foundation, Social Responsibility | ||
Jul 26 2012
Carrying the Baton -- For Progress
Progress. In a word, that’s what this year’s International AIDS Conference is all about.
This year, for the first time, scientists can see the real possibility of the end of HIV/AIDS in our lifetime.
Progress is also the reason why the conference is being held in the United States, after more than two decades of being held oversees. You see, until recently the U.S. did not allow travelers with HIV to enter into the country, under a ban imposed in 1987. The U.S. government lifted the ban in 2010.
Now, it’s our turn to carry the baton of progress.
Posted By: Helga Ying, Governmental Affairs & Public Policy, Levi Strauss & Co. | ||
Jul 23 2012
What Would the End of AIDS Mean to You?
… the end of sadness for many people around the world … saving a lot of lives including my good friend … a cure for my step sister and her little girl, so they can have happy full lives These are the very heartfelt answers we received when we polled Levi’s® retail employees from the US, Canada, Mexico and Brazil about what the end of AIDS would mean to them. On Saturday, we unveiled our second AIDS Memorial Quilt panel to the public on the National Mall in Washington, D.C., at the International AIDS Conference, the most attended HIV/AIDS conference in the wor
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Tags: Equality, Levi Strauss & Co., LS&Co, People, Social Responsibility | ||
Jul 20 2012
Doubling Down – on People – in Las Vegas
There are few safe bets in Las Vegas, but this week, my colleagues and I found one. And it wasn’t on a roulette wheel.
The retail store field leaders from across Canada, Mexico and the U.S. – nearly 200 total – gathered here for our annual Field Leadership Conference aimed at preparing us for the all-important back half of the year.
Posted By: Amy Hansell, Communications Specialist, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co., LS&Co, People, Social Responsibility | ||
Jul 20 2012
Been There.
One of the facts we tout here at Levi Strauss & Co. is the fact that our products are sold in more than 110 countries around the world. We think that’s significant.
But it’s also worth noting that doing business outside the United States is nothing new for this company. In fact, we have been operating beyond the U.S. borders for at least 150 years.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co. | ||
Jul 20 2012
Levi's® Commuter: Form. Function. Cycling.
"Commuters were already wearing our jeans; we just wanted to offer them a little something extra...."
That's what Levi's® Commuter Series designer Jewon Yu told Hypebeast about the brand's cycling-inspired performance wear. Read the full interview here. And check out the latest video, showing the Commuter Series in urban action.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: | ||
Jul 17 2012
Nature Knows
As we grapple with sustainability challenges, we often forget that we’re not the first organisms learning to live here for the long haul. All organisms on Planet Earth have found a way to fit in – and interact – with others in a way that creates conditions conducive to life.
As humans, we can learn from those organisms.
Here at Biomimicry 3.8, we’re working with designers and others at Levi Strauss & Co. to bring biology to the design table. We believe nature can provide insights into sustainable design practices. And we love to watch as people reconnect with nature.
Posted By: Janine Benyus, Co-founder and Institute Board President, Biomimicry 3.8 | ||
Tags: Levi Strauss & Co., LS&Co, Product, Social Responsibility, Sustainability | ||
Jul 12 2012
Peddling the Commuter in Japan
If you’re a cyclist in Japan, odds are you know Cherubim, one of the most respected handmade bicycle brands in that country.
It makes sense that when the Levi’s® brand brought its Commuter Series performance wear to Japan, it would turn to Cherubim – and its chief builder, Shin-Ichi Konno, whose father started the company in 1965.
Shin-Ichi’s charge? Design the Levi’s® Commuter Concept Bike that embodies the essence of the Levi’s® Commuter Series, namely form, function and cycling. This video captures his approach.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jul 10 2012
Street Smarts
If homeless “street children” were among the most vulnerable to HIV/AIDS in your city, how would you reach them with what could be life-saving information?
We recently told you how Alliance Ukraine used mobile clinics during Euro 2012 to raise HIV/AIDS awareness among soccer fans attending championship games.
But they didn’t stop there.
Posted By: Brandee Butler, Levi Strauss Foundation Program Manager, Europe, Middle East and Africa | ||
Tags: Levi Strauss & Co., Levi Strauss Foundation, Social Responsibility | ||
Jul 06 2012
OBEY Mr. ANDRE
The new Levi’s® brand Champs-Élysées store is a great place to find not only the brand’s best product, but also a showcase of some pretty fantastic art.
In an earlier post, French Ties, we showed you the work of U.S. artist Shepard Fairey – he of Obey fame – and France's Mr. ANDRÉ currently on display at this Paris flagship. Now, we have a behind-the-scenes video of what went into making it.
It’s a fun couple of minutes. Have a look…
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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