BLOG ARCHIVES - June 2012
Jun 29 2012
Board?
My dog hates skateboarders.
The moment Henry hears the familiar sound of speeding hard rubber wheels on pavement, his tail goes between his legs and his ears go flat.
Once I find that the skateboarder isn’t barreling toward us – out of control at breakneck speed – I’ll usually pause to see what he – or she – can do. Not that I’m any great judge. Simply standing up on a small piece of moving wood-on-wheels is beyond my skills.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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Jun 26 2012
Fresh Farm Fashion
A farm may not seem the most likely place to schmooze fashion editors. Unless, of course, it’s located in a fashion mecca like New York City.
But where?
On a high-rise roof, of course. That’s where you’ll find the Brooklyn Grange, a commercial organic farm that’s actually on the top of a Big Apple building.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jun 19 2012
Ginan's Goal - Beating HIV/AIDS
If you tested HIV positive, would you tell the world about it?
Twelve years ago, Ginan Koesmayadi did.
Despite an unyielding social stigma surrounding HIV/AIDS, Ginan Koesmayadi disclosed his HIV status on national television.
Posted By: Glen Hanafiah, Marketing Manager, Levi Strauss Indonesia | ||
Jun 19 2012
The Accidental Activist
On June 15th I had the extraordinary honor of receiving a Levi Strauss Pioneer Award. Without hesitation, I would like to dedicate it to the staff at Alliance Health Project (formerly the AIDS Health Project).
On most days, I think of myself as an accidental activist. In 1982, when I left the Midwest and moved to San Francisco to fulfill my psychiatry residency, I thought I would live in anonymity as a gay doctor with a private practice. All that changed when the AIDS epidemic struck.
Posted By: James Dilley, M.D., Executive Director, UCSF Alliance Health Project | ||
Jun 15 2012
Coolest Kids Around
Fashion and lifestyle website Refinery 29 threw some compliments our way today.
They recently captured some “jeanius street-style snaps" -- their words, not ours -- outside our Levi’s Plaza headquarters in San Francisco. They even said the company “seems to employ the coolest kids around the Bay.”
Aw, shucks. And thanks!
The pics above are only a fraction of what can be seen in the slideshow on the Refinery 29 site.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jun 15 2012
French Ties
We’ll let the pictures from Levi’s® new Champs Elysees store do most of the "speaking," but you need the backstory.
Last night, the Levi's® brand launched its second “Vive Les Friends” collaboration -- both to mark the opening of this new flagship store, but to also celebrate the long-time cultural connection between the United States and France.
The “friends” in this collaboration are artists Shepard Fairey (pictured left, below) and Mr. ANDRE (right, below).
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jun 14 2012
Did You Know?
“I’m a jeans and tee-shirt kind of guy.”
Imran Kahn is also a star, very familiar to audiences in India. He’s known for his television programs and movies.
And for his design collaborations.
Imran has now unveiled his second collaboration with our Denizen® brand in India.
“The Imran Khan Collection” is a co-created range of denim, tees and shirts for men, influenced by Imran’s personal style and sense of fashion – fun and casual.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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Jun 12 2012
Wear 'Em, Cowboy!
When Levi Strauss & Co. created blue jeans in 1873, the company knew that the first to snatch up the new pants would be hard-working western men: miners, lumbermen, farmers and ranchers, to name a few. Cowboys were also on this list, but company managers had no idea how iconic the image of the American cowboy would prove to be. Nor did they foresee how the cowboy would take Levi’s® 501® jeans and make them into a Western icon all their own.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co., Levi's® | ||
Jun 07 2012
Dreams of Fashion Design, Tomorrow.
When it comes to fashion design, a lot of people’s opinions about the industry are shaped by popular culture and the media – what they see on shows like Project Runway or the snarky comments made about celebrities’ red carpet choices.
Sure, that can be fun stuff, but it’s a cheap kind of fun – sort of like a sugar high – with little redeeming social value. And it detracts from what fashion design can be, at its best: a merger of art, innovation, technology, science and sustainability.
Posted By: Paul Dillinger, Senior Director, Dockers® Global Design | ||
Tags: Dockers®, Fashion, Levi Strauss & Co., Social Responsibility | ||
Jun 05 2012
Going, Going...
How much would you pay for a Levi’s® jean jacket autographed by the Rolling Stones? Or one signed by the cast of the U.S. TV musical, Glee?
Not surprisingly, both groups have autographed Levi’s® clothing.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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