BLOG ARCHIVES - February 2012
Feb 29 2012
Care For Our Planet
It’s easy to get caught up in all the talk about environmental sustainability and, then, wonder what you can do to really make a difference.
Truth is, you don’t have to buy a hybrid vehicle or put solar panels on your roof. You can start with something simple: changing the way you do your laundry.
We’ve been talking about this ever since Levi Strauss & Co. commissioned a scientific life cycle assessment of a pair of Levi’s® 501® jeans and Dockers® Original Khakis.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: dENiZEN®, Dockers®, Levi Strauss & Co., Levi's®, Social Responsibility | ||
Feb 28 2012
Heartache in the Heartland
Powerful storms that spawned tornadoes ripped through the U.S. heartland today, killing at least nine people.
Hard-hit areas include Branson, Mo., where one twister struck the city’s historic downtown, known for its theaters and music venues. This, just days before the start of the Branson's busy tourist season. Both homes and businesses in the area have been damaged.
The Levi Strauss Foundation has donated $25,000 in aid to the American Red Cross, and our thoughts go out to everyone affected.
Posted By: Jorge Cino, Levi Strauss Foundation | ||
Feb 24 2012
Five Things You Don’t Know About Levi Strauss on His Birthday
February 26 is a special day at Levi Strauss & Co. It’s Levi Strauss’ birthday. In honor of this occasion, we’re sharing five unusual factoids you might not know about the founder of Levi Strauss & Co.:
1. Levi never wore jeans in his life
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped | ||
Tags: Levi Strauss & Co., Levi's® | ||
Feb 23 2012
Strumming on the Runway
Odd jobs attract Morgan O’Kane. Before he performed at the Levi’s® show at New York Fashion Week on the banjo, O’Kane put his carpentry skills to work behind-the-scenes, building benches for similar runway events.
But it was his musical skill that caught the ear of the Wall Street Journal reporter Hilke Schellmann, who interviewed O’Kane for a video series featuring interesting odd jobs at Fashion Week.
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped | ||
Feb 22 2012
An Homage to Getting Dressed
It’s a beautiful, bright morning, and you’re staring at your closet, waiting for inspiration to strike.
What will you wear today?
If this scenario sounds familiar, try borrowing some creativity from last week’s Levi’s® show at New York Fashion Week. The event celebrated the ritual of getting dressed, complete with vignettes representing the personal space, lifestyle and style of our modern day pioneers.
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped | ||
Feb 16 2012
We're In Fast Company
If you find it difficult to make the connection between blue jeans and innovation, here's some help from Fast Company, which has just included the Levi's® brand in its list of The World's Most Innovative Companies. You can read the full list on the magazine's website. According to the publication, here's why Levi's®, #7 on Fast Company's Fashion List, was chosen:
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's® | ||
Feb 15 2012
Levi's® -- Who Knew?
My last look at Levi's® was in elementary school. And I still own the classic pair perloined from my father's Lower East Side men's clothing store, long before the neighborhood attracted European tourists paying top Euro to stay in trendy boutique hotels and shop BoHo chic.
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Feb 13 2012
We'll Open the Door for You
Walk past all too many European “High Street” stores -- including our own -- and you’ll find doors wide open. On top of that, you’ll be hit by a blast of air – an air curtain – that separates inside from out.
It’s as if the retailer is trying to heat or cool – depending on the season – the great outdoors.
That’s not the goal, of course. Such a doorway is simply a retailer’s way of saying, “We’re open for business – please come in!” But it does make you wonder.
Posted By: David Peirsman, Director, Levi's® Brand Presentation, Europe, Middle East and Africa | ||
Feb 10 2012
They're Talking About Us!
Couldn't help but share a couple of New York Fashion Week hits with you.
First, this Fashion Week Daily profile on Levi's® own Len Peltier. It appears the vice president and global creative director had a pretty cool life even before he joined the brand's marketing team. Click the link to find out how this Grammy-award winning creative director found his way to Levi's®.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's® | ||
Feb 08 2012
Chinese New Year, Singapore-style
Imagine this: A group of people, about to have lunch, stand up from their seats. Salad ingredients start to fly. Auspicious Chinese phrases fill the air. Chopsticks are dropped (or should I say, thrown) into the giant salad bowl. Food falls on hands and arms on its way back down to the salad bowl. And aim for height while tossing! The higher the food is tossed into the air, the more fortunes for the coming year!
Posted By: Rosalind Chu, Levi Strauss & Co. Community Affairs, Singapore | ||
Tags: Levi Strauss & Co. | ||
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