BLOG ARCHIVES - August 2011
Aug 29 2011
Hope…in Full Bloom
Who knew that old jeans could take on a new life as recycled denim insulation?
Yesterday, we officially opened our new Garden Learning Center at the Edgewood Center for Children and Families – complete with recycled denim insulation made possible by a generous grant from the Levi Strauss & Co. Denim Insulation Fund.
Posted By: Kristin Thomas, Volunteer Manager, Edgewood Center for Children and Families | ||
Tags: Cotton and Raw Materials, Levi's®, Social Responsibility | ||
Aug 26 2011
The Launch Party: Reinvented
Acting. Expressing. Being. Transforming.
This is what the young creative minds of the dENiZEN™ D-5 marketing campaign did at our launch party in Mexico City on August 17.
We celebrated the official arrival of our youngest brand in Mexico with a launch party at the warehouse-turned-underground-nightspot, Patrick Miller, and an interactive catwalk with the latest styles from the dENiZEN™ brand.
Posted By: Martha Fuentes, Consumer Marketing Coordinator, Levi Strauss Mexico | ||
Aug 23 2011
Improving Lives…One Meal at a Time
The world lost a pioneer when Ruth Brinker passed away in San Francisco on August 8, 2011.
Ruth was the founder of Project Open Hand, an organization that provides daily meals and support to over 7,000 seniors, people living with HIV/AIDS and the critically ill in the San Francisco Bay Area.
Ruth began this work in 1985, just as the HIV/AIDS epidemic began to spread like wildfire. It was then that she noticed her neighbor was suffering from AIDS and lacked access to the most elemental health component: a nutritious meal.
Posted By: Jim Marshall, Customs Compliance Specialist, Levi Strauss & Co. | ||
Tags: HIV-AIDS, Levi Strauss & Co. | ||
Aug 18 2011
Our Jeans. Your Pictures.
We love it when we receive pictures of consumers enjoying our product. We thought we'd share a few.
Up top are twin brothers Gabriel, on the left, and Jacob, about to be buckled safely -- and stylishly! -- into their car seats.
Below, you see father and son, Charles and Parker, enjoying some quiet bonding time together in their Levi's® jeans and overalls, respectively.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Aug 16 2011
For Women, An Investment With a Positive Return
It’s a safe bet all of the clothes you’re wearing right now were made by women. In factories around the world, it’s largely women who cut the patterns, sew the seams and make the buttonholes.
So it makes sense that giving these women the information they need to live better, healthier lives would be in the best interest of the factories that hire them.
That’s the idea behind HERproject.
We first told you about it in March. Now, we have some new information to share.
Posted By: Aron Cramer, President & CEO, BSR | ||
Aug 12 2011
Khakis Gone Wild
The folks at Dockers® brand have just launched their new Alpha Khaki. "Where jeans end and khakis begin," is the tagline.
To kick off the launch, Dockers® asked the Boxtick America guys to survive a night in the Colorado Wilderness in Alpha Khakis.
It's been a long week, right? You deserve a laugh at the lads' expense. Have at it...here:
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Dockers® | ||
Aug 10 2011
Pioneering Spirit? Grab a Broom.
As we all watch what’s happening in London and other UK cities, it’s somewhat hard to see glimmers of hope in the violence, death and destruction.
But if you look closely, you’ll see it. And it’s not in the riots and mayhem. Far from it.
Posted By: Robert Hanson, President, Global Levi's® Brand | ||
Aug 10 2011
RIP, Radical Industrialist
When Ray Anderson died this week, Planet Earth lost an advocate.
Ray was the founder of Interface Inc., the company that makes Flor carpeting, among other floor coverings. It's one of the largest and most successful companies of its kind. He was also a person who, in the mid-1990s, influenced a shift in the company’s environmental strategy.
When you consider the role of petrochemicals in making carpet, you understand what a huge shift this was.
Posted By: Colleen Kohlsaat, LS&Co. Social & Environmental Sustainability | ||
Aug 09 2011
Best Levi's® Video Ever?
The words of Charles Bukowski's The Laughing Heart are the centerpiece of the Levi's® brand's latest video, Legacy. This is the brand's first-ever global video and part of its Go Forth campaign.
I'm biased, of course, but think it's worth a minute of your time. May I recommend watching in HD?
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: | ||
Aug 04 2011
Handmade Hope in Guatemala...and at Levi's®
The people – that’s what inspired me most when I first lived in Guatemala as a college student.
The strength, determination, and spirit of Guatemala’s indigenous people, despite the unspeakable hardships they had endured and the battles they are still fighting today: poverty, discrimination, illiteracy, and malnutrition.
The indigenous people of Guatemala completely captured my heart. I felt an obligation to partner with them and to be part of a solution: to connect them to the resources and markets they needed to build a better future.
Posted By: Ruth DeGolia, Executive Director, Mercado Global | ||
Tags: Fashion, Levi Strauss & Co., Levi's®, Social Responsibility | ||
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