BLOG ARCHIVES - June 2011

Jun 27 2011

HIV/AIDS Care -- No Matter Where

There are 1.3 million people in the United States alone living with HIV. 20% of them don’t know they have the virus. That’s one in five people who have HIV, but don’t even know it. Even now, 30 years after the epidemic began.

As a result, they’re not receiving life-saving treatment. And, they may be unknowingly contributing to the spread of HIV.

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Posted By: Mark Ishaug, President & CEO, AIDS United


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Tags: Levi Strauss & Co., Social Responsibility


Jun 25 2011

Progress. But More to Do.

If you pass by the Levi’s® store in New York’s Meatpacking District (pictured above) or Soho neighborhood, you might see something that catches your eye. I’m not talking about our amazing Water<Less™ or Curve ID jeans, but window displays that support a fight for equality. In this case, marriage equality.

Now that the State of New York has made same-sex marriage legal, the windows take on new significance, particularly at this time of the year. June is when people across the U.S. and around the world celebrate gay rights.

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Posted By: Enrique "Quique" Atienza, VP, Retail & Operations, Levi's® Brand


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Tags: Levi Strauss & Co., Levi's®, Social Responsibility


Jun 22 2011

Go, Katie, Go!

Just last year, at the age of 22, Katie Spotz rowed across the Atlantic Ocean. It’s time for an encore, also involving water.

Right now, Katie and her friend, Sam Williams, are in the midst of a cross-country bicycle trip. They started their 3,000-mile, non-stop race this past Saturday in Oceanside, Calif. It’s a race, because the goal is to finish, in Annapolis, Maryland, in seven days and 21 hours.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Jun 20 2011

For Firefighters, a Little Help

My first thought when I heard about the wildfire now burning in Eastern Arizona was how much I wanted to help fight the blaze. Fighting a huge wildfire like the Wallow fire used to be my “day job.” Now, I work in the legal department at Levi Strauss & Co., but I still feel a strong connection to those firefighters on the front lines.

That connection is why I was heartened to hear that my company is donating 200 pairs of Levi’s® jeans and Dockers® pants to firefighters as part of a larger product donation to wildfire victims.

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Posted By: Eric Mueller, Director, LS&Co. Global Anti-Counterfeiting


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Tags: Levi Strauss & Co., Social Responsibility


Jun 16 2011

A Look Back...and Ahead

I’m a lucky guy.

When I joined the Levi’s® brand back in 1979, I had no idea of the adventure ahead. I started as a product manager in my native Australia, and I write now as the president and CEO of Levi Strauss & Co.

It’s been quite a ride, one on which I look back with tremendous pride.

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Posted By: John Anderson, President and Chief Executive Officer, Levi Strauss & Co.


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Tags: Levi Strauss & Co.


Jun 14 2011

Bicycles Built for 50

I cried at work last week, and I’m not ashamed to admit it.

A bit of background. One of my responsibilities here at Levi’s® is to help put together the annual sales conference for our retail managers from across the U.S., Canada and Mexico.

The conference is a big deal, and it requires months of planning. The ultimate goal is to send our managers off feeling energized, so they can then motivate their teams and better connect with our consumers.

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Posted By: Richard Gomes, Senior Manager, Levi's® Brand Retail Communications


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Tags: Levi's®, Social Responsibility


Jun 13 2011

Targeting HIV/AIDS...With Targets

In business, you know you’re successful by setting – and, then, meeting or beating – targets. That holds for ending AIDS as well.

At the United Nations High Level Meeting on HIV/AIDS last week, heads of state, ministers of health, and leaders in HIV/AIDS set some aggressive targets as well – declaring that halting HIV/AIDS requires clear goals.

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Posted By: Paurvi Bhatt, Senior Director, LS&Co. Strategic Health Initiatives


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Tags: Levi Strauss & Co., Social Responsibility


Jun 08 2011

Haiti and Levi Strauss & Co.

The Nation magazine has published a story outlining a series of issues about the US Government’s policy related to Haiti. While many of the issues raised clearly need further dialogue, we at Levi Strauss & Co. are focused on an allegation related to one of our contract factories there.

The story alleges that one of our apparel contractors in Haiti advocated against raising the minimum wage in that country.

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Posted By: David Love, Chief Supply Chain Officer, Levi Strauss & Co.


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Tags: Levi Strauss & Co., Social Responsibility


Jun 07 2011

Changing the World, One Student at a Time

You’ve seen the headlines.

Across the United States and beyond, education cuts continue to erode programs and services in public schools. As a result, it’s becoming increasingly difficult for students of all ages to acquire the knowledge and tools necessary to confront the looming social, economic, and environmental burdens they’re likely to inherit. We face an uncertain future, and now, more than ever, applied learning is key.

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Posted By: Nick Allen, EENG Director of Organizational Development


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Tags: Dockers®, Dockers®, Social Responsibility


Jun 02 2011

What's Your Favorite Trucker?

If you’re looking for an excuse to make this a Southern California summer, here’s one: Levi’s® partnership with the Los Angeles Museum of Contemporary Art to create and sell denim trucker jackets. The jackets, selling at MOCA, feature the work of ten artists from the museum's “Art in the Streets” exhibition.

Whether you’re a fan of Keith Haring or Revok, you’re bound to find one you like. There are only 50 of each design, and each jacket costs $250, with all of the proceeds going to MOCA.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: Events, Fashion, Levi's®


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