BLOG ARCHIVES - April 2011
Apr 27 2011
30 Years of AIDS
HIV/AIDS presents us with two interrelated issues: a medical epidemic and the associated scourge of stigma and discrimination.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Apr 22 2011
The Evolution of Earth Day
Despite what some might think, Earth Day isn't dead. It's evolving.
Today’s world is a much different place than it was when Earth Day was first celebrated 41 years ago. We’re lucky to live in a world where, more and more, making environmentally friendly decisions is becoming the norm, not the exception.
What’s more, consumers actually now expect corporations to not only make great products, but also be socially responsible and do good for the community and the environment.
Posted By: Amy Leonard, Senior Vice President, Supply Chain, Levi Strauss & Co. | ||
Apr 18 2011
Getting It Covered: Improving Access to
HIV/AIDS Care
It may be hard to imagine, but many local insurance plans around the world still do not cover HIV/AIDS. Levi Strauss & Co. is one of only a handful of global employers working hard with local insurance plans globally to make such coverage the rule – not the exception.
And they're making progress.
Recently, the company negotiated with Mexico’s largest health insurance provider to drop a four-year waiting period for HIV/AIDS benefits. That waiting period was a local standard of coverage.
Posted By: Gilles Ascensio-Parvy, GMC Services | ||
Apr 18 2011
Lights, Camera, Levi's®
If you’re in to movies – making them, not just watching them – make your way to the latest Levi’s® Workshop.
On the heels of the Print Workshop in San Francisco and the Photo Workshop in New York, the brand has opened its Film Workshop at the Museum of Contemporary Art in Los Angeles. It’s part of MOCA’s Art in the Streets exhibit.
What’ll you find there?
How about workshops on everything from found footage films and direct animation to stunts and 3D.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Apr 14 2011
Stop the Presses!
If you printed our just-released 2010 annual report … and placed the pages end-to-end …they would stretch more than half the length of a football field.
That’s a lot of paper. It’s also one reason why we’re not printing it.
This year, for the first time, the Levi Strauss & Co. annual report is strictly electronic. You may download it here. Or view the interactive version here.
Posted By: Kris Marubio, Levi Strauss & Co. Corporate Affairs | ||
Apr 14 2011
Here Comes...
I’m excited to share that the dENiZEN™ brand is leaping across the Pacific Ocean to expand its reach to two new markets – the United States and Mexico.
We launched just last year in Asia, and consumer reaction here has paved the way for this critical expansion of Levi Strauss & Co.’s newest brand.
dENiZEN™ started with a strong vision – a global jeans brand for a new generation. We’re thrilled that consumers in even more markets will have a chance to experience the brand’s modern, stylish products.
Posted By: Aaron Boey, President, Denizen Brand | ||
Tags: dENiZEN® | ||
Apr 12 2011
In It for the Long Haul
I must admit, there were times when coming to work was tough.
When my organization -- ACHIEVE, or Action for Health Initiatives, Inc. -- was in its infancy, we lost our first group of advocates to AIDS. This was a decade ago, when affordable, life-saving medicines to treat HIV and AIDS weren’t readily available in the Philippines.
Posted By: Malu Marin, ACHIEVE Executive Director | ||
Apr 07 2011
What Are You Wearing (This Fall)?
It was an invite-only preview last week in New York. Fashion insiders gathered to see what Levi’s® has planned for its Fall 2011 Collection. If your invite – like mine – never arrived, fear not! Here’s a look at what the other insiders saw.
The event was made up of a series of vignettes, each a backdrop for the lifestyle of the Levi’s® guy and girl. What’s your scene – a house party? The drive-in? A park? Or all of the above? Live models brought the settings to life.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Apr 05 2011
Award-Winning Levi's® Water<Less™ Jeans!
If you’re in the market for a pair of blue jeans, may we suggest some green ones?
The folks at Treehugger have just announced their “Best of Green” awards, and in the Fashion and Beauty category, Levi’s® Water<Less™ collection has been named Best Jeans.
Here’s what Treehugger said:
People take their jeans seriously, so when an innovative way to cut down their environmental impact comes around we get a little excited.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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