BLOG ARCHIVES - September 2010
Sep 29 2010
So Happy, I Could Dance!
It’s fun to partner with someone…fun. And funny. Like Ellen Degeneres.
If you saw her talk show yesterday, you probably noticed that Levi’s® Curve ID jeans received plenty of attention. She started the show off in typical fashion – dancing. And wearing her favorite pair of Levi’s® jeans.
And what did she have to say?
Posted By: Sheri Timmons, Director, Levi's® Brand Marketing | ||
Sep 28 2010
We Get Letters -- And Trading Cards!
Kids are the coolest.
As today’s proof, we’ve got some totally cool, kid-created trading cards sent to us from Mrs. Adam’s second grade class at John Adams Elementary in Torrance, California.
On the front of each trading card: Our founder, Levi Strauss!
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi Strauss & Co., LS&Co | ||
Sep 23 2010
Beyond 'Paper or Plastic'
I confess: When I go to the grocery store, I sometimes forget my canvas bags. When the clerk asks the inevitable question, “Paper or plastic?” I’m stuck – asking myself, which one is better?
These days it seems like everyone’s trying to make greener, more environmentally conscious choices.
Posted By: Colleen Kohlsaat, Senior Manager, Environmental Sustainability, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co., LS&Co, Planet, Product, Product Suppliers, Social Responsibility, Sustainability | ||
Sep 23 2010
Mixing Coca-Cola and Absolut
No matter where in the world I travel – and I do my share – if I pick up a bottle of Coca-Cola, I know what I’m getting. It’s the same when I spot that familiar bottle of Absolut in a local market. There’s no mystery about what’s inside.
I don’t typically mix Coke and Absolut, but in this case I will. These are two brands that are globally known, highly respected, and unfailingly consistent. And they’ve each reached this pinnacle by a relentless focus on the customer.
Posted By: John Anderson, President and Chief Executive Officer, Levi Strauss & Co. | ||
Tags: dENiZEN®, dENiZEN™, Dockers®, Dockers®, Levi Strauss & Co., Levi's®, Levi's®, LS&Co, News | ||
Sep 21 2010
We Love You, Steven Alan!
Steven Alan’s approach to khaki design? “Eliminating the doofy-ness.”
At least, that’s what he told the New York Times.
I think he did it.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Sep 17 2010
You Saw It Here First
The new Levi’s® Vintage Clothing store opens its doors in Tokyo this weekend. In case you’re not in the neighborhood – or hemisphere – we’ve got what you want: pictures.
If you are in Tokyo, here’s where to go: B-1F. Luce Minami-Aoyama 5-5-4, Minami Aoyama, Minato-ku.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Sep 16 2010
We're Surrounded. (And It's a Good Thing.)
If there’s anything I like less than moving, I can’t think of it right now. Oh, okay. War. Pestilence. Hunger. Stuff like that. But moving isn’t far behind. Even the obligatory moving cuisine of beer and pizza can’t make the badness go away.
We’ve just wrapped up moving day at the home office of Levi Strauss & Co. Many of my colleagues and I had been holed up in temporary quarters – just across the way here at Levi’s Plaza – while workers fully renovated the main building.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Cotton and Raw Materials, Denim, Dockers®, Dockers®, Energy, Levi Strauss & Co., Levi's®, Levi's®, Social Responsibility, Sustainability | ||
Sep 14 2010
Ari Gold's Assistant -- A Dream Job???
If there’s one job I would not want, it’s being the assistant to Ari Gold, the abrasive manager on the HBO series Entourage. I’ll leave that to actor Jonathan Keltz, who plays the role of Jake.
Even if you don’t have HBO – or a television, for that matter – you’ve no doubt heard of the cable channel’s comedy/drama take on life in Hollywood.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Sep 10 2010
Of Explosions and Hope
The woman had moved to California from Iraq and thought she’d left the explosions behind. Then one ripped through her San Bruno neighborhood last night – killing four people and destroying 38 homes.
Of all the stories I scanned about the explosion, this one stuck with me. She left a country that has seen its share of war and upheaval, only to find death and destruction in her quiet, American neighborhood.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi Strauss & Co., LS&Co | ||
Sep 07 2010
It's Time to Ban Sandblasting
One of the reasons jeans remain so popular is that each pair takes on a unique pattern of wear and tear that changes over time. It doesn’t look old – it looks “lived in.” More personal. More “you.”
A few years ago, designers realized that they could get a head start during the finishing process, creating a pair of jeans that already appears worn when you buy it.
Posted By: David Love, Chief Supply Chain Officer, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co., LS&Co, News, Planet, Social Responsibility, Sustainability, Worker Rights | ||
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