Unzipped Blog - Levi Strauss & Co : Levi Strauss & Co

A vintage Levi's® advertisement featuring cartoon cowboys on horses and the text "Levi's America's finest overall"

Outfitting the West: The Heritage of Levi Strauss & Co.’s Original Western Wear

heritage

A vintage Levi's® ad features a drawing of a figure sitting on the floor holding a phone up to their ear against a read background, wearing a red shirt and white jeans Text reads "The most! White Levi's"

Heritage

Beach Boys Summers in White Levi’s®

a close up photo of a Levi's metal rivet on denim

Heritage

Celebrating the Evolution of Riveted Denim

A black and white image of seven Texas Cowgirls basketball players, four standing, three kneeling in the front. The woman in the front center holds a basketball.

Heritage

Levi’s® and the Texas Cowgirls

A sketch of a woman wearing blue jeans, promoting Lady Levi's®, the first jeans designed for women.

Heritage / Values

The Legacy of Lady Levi’s®

Back of Bill Whitten's denim suit designed for Elton John, featuring intricate tapestry and sequined flowers

Heritage

Celebrating Black Designer Bill Whitten

Former United States President Jimmy Carter and his wife Roselynn pose with former LS&Co. Chairman Walter Haas and his wife at Walter's ranch in Montana.

Heritage

The Levi’s® Legacy of President Jimmy Carter

Portrait of LS&Co.'s first vice president, Daniel Koshland (left), former LS&Co. CEO Robert "Bob" Haas speaks at a podium (right)

Heritage / Values

A Legacy of Bringing Our Values to Life

"Flat Eric," a yellow plush puppet, sits packaged in a box.

Heritage

How a Levi’s® Puppet Became an Instant Star 25 Years Ago

Heritage

Here Comes the Denim Machine

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