Unzipped Blog - Levi Strauss & Co : Levi Strauss & Co

a close up photo of a Levi's metal rivet on denim

Celebrating the Evolution of Riveted Denim

heritage

A black and white image of seven Texas Cowgirls basketball players, four standing, three kneeling in the front. The woman in the front center holds a basketball.

Heritage

Levi’s® and the Texas Cowgirls

A sketch of a woman wearing blue jeans, promoting Lady Levi's®, the first jeans designed for women.

Heritage / Values

The Legacy of Lady Levi’s®

Back of Bill Whitten's denim suit designed for Elton John, featuring intricate tapestry and sequined flowers

Heritage

Celebrating Black Designer Bill Whitten

Former United States President Jimmy Carter and his wife Roselynn pose with former LS&Co. Chairman Walter Haas and his wife at Walter's ranch in Montana.

Heritage

The Levi’s® Legacy of President Jimmy Carter

Portrait of LS&Co.'s first vice president, Daniel Koshland (left), former LS&Co. CEO Robert "Bob" Haas speaks at a podium (right)

Heritage / Values

A Legacy of Bringing Our Values to Life

"Flat Eric," a yellow plush puppet, sits packaged in a box.

Heritage

How a Levi’s® Puppet Became an Instant Star 25 Years Ago

Heritage

Here Comes the Denim Machine

A black and white image of a man wearing a cowboy hat and Levi's® jeans playing the guitar as onlookers watch the performance

Brands / Business / Heritage

Levi’s® and Music Over the Decades

A black and white image of an early LS&Co. employee baseball team, Elesco. Players wear matching uniforms and hats.

Heritage

Go Team! LS&Co.’s Sporty History