Unzipped Blog - Levi Strauss & Co : Levi Strauss & Co

Five pairs of Levi's® 501® jeans in various washes of blue hang in a line by the back beltloop.

Levi’s® Jeans: Putting the Blue in Red, White and Blue

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A recreation of Bruce Springsteen's “Born in the U.S.A.” album, featuring a backside wearing Levi's® 501® jeans, a black studded belt, white t-shirt, and red baseball cap in the back right pocket against red and white stripes.

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Behind the Original: Bruce Springsteen’s Iconic Levi’s®

A WWII-era Levi's® denim jacket photographed on top of a plain grey background. The jacket features then name "Betty Jane Moore" written on the inside collar patch above the text "Fairfield Suisun Army Air Base," along with laurel leaf donut buttons, a single front pocket without a flap, a 13th Air Transport Squadron patch sewn on the front, and visible wear patterns, including the indigo dye rubbed off at the collar.

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The Mystery Behind a Well-Worn WWII Levi’s® Jacket

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From Budapest to Britain: The Inspiring Story of the U.K.’s Greatest Levi’s® Salesman

Three polaroid photos overlaid on a blue background. The left photo is of a pair of old Levi's shoes, the middle is an old newspaper clipping of a man wearing glasses and the third is a woman talking a photo of herself in 501 jeans in a changing room

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The Gift of Levi’s®: Holiday Tales From the Archives

Levi's store manager Jesse Sandhu and LS&Co. historian Tracey Panek smile and stand in front of the Buffalo Bill Center of the West in Cody, Wyoming. A poster in the back promoting the featured exhibition reads "Spur of the moment: Iconic styles of the American West." Jesse wears a dark was Levi's® denim Trucker jacket over a blue button up shirt and dark was Levi's® jeans. Tracey wears a black cowboy hat, white button up shirt, red ascot scarf and Levi's® jeans.

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From the Store to the Museum: Jesse’s Levi’s® Story

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The Vault Reopens: Celebrating Music Icons in Levi’s® Denim

Frames from Levi's claymation ad

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When Clay Met Levi’s®: The Levi’s® Brand’s First Global Ad

A collage of four polaroid frames featuring summer-related Levi's motifs on a blue background

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Summer Through the Levi’s® Archives

A vintage Levi's® advertisement featuring cartoon cowboys on horses and the text "Levi's America's finest overall"

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Outfitting the West: The Heritage of Levi Strauss & Co.’s Original Western Wear