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Right for School – The Historic Campaign for Levi’s® Jeans in the ClassroomRight for School – The Historic Campaign for Levi’s® Jeans in the Classroom

School is in full swing and classrooms across the country are filled with students dressed in denim. While blue jeans…

Blog Entry - Heritage - September 12, 2018

The Prison Pants: A History of Levi’s® Behind BarsThe Prison Pants: A History of Levi’s® Behind Bars

Purchased behind a poker hall, these particular pair of pants have a storied past recounting 30 years of one man’s…

Blog Entry - Heritage - May 5, 2016

Throwback Thursday: Celebrating the 45th Anniversary of WoodstockThrowback Thursday: Celebrating the 45th Anniversary of Woodstock

Denim and the Rise of a Counterculture This week marks the 45th Anniversary of Woodstock, a momentous moment for music,…

Blog Entry - Heritage - August 14, 2014

Making Waves: A Look At Denim And Surf CultureMaking Waves: A Look At Denim And Surf Culture

It comes as no surprise that two icons of American culture—denim and surfing—have a long and loving history together. Originated…

Blog Entry - Uncategorized - July 23, 2014
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