The 80-Year CoverupThe 80-Year Coverup

It’s been 80 years since Levi Strauss & Co. last exposed the copper rivets on the back pockets of our... View Article

Blog Entry - Heritage - July 6, 2017

Pockets Full of HistoryPockets Full of History

When it comes to history, the pockets of Levi’s® jeans are full of it. That’s because pockets are where it... View Article

Blog Entry - Brands - January 12, 2017

A Riveting Ranch RevealA Riveting Ranch Reveal

While digging out a spring on a ranch recently, Salinas Resident Orval Burke uncovered a new source of water and... View Article

Blog Entry - Heritage - March 11, 2015