501® Day Makes A Global Impression501® Day Makes A Global Impression

This month’s celebration of the 145th anniversary of our iconic 501® jean reverberated throughout the world, with festivities held in…

Blog Entry - Uncategorized - May 25, 2018

LS&Co. Ramps Up Investment In China MarketLS&Co. Ramps Up Investment In China Market

Global brands are working hard these days to capture a share of the increasingly lucrative Chinese market, and Levi Strauss…

Blog Entry - Uncategorized - April 23, 2018

Levi’s® Gets In On Singles Day ActionLevi’s® Gets In On Singles Day Action

What began as an “anti-Valentine’s Day” holiday for singles in China is now a multi-billion-dollar shopping-stravaganza – and the Levi’s®…

Blog Entry - Uncategorized - November 8, 2017

High Marks for Sustainability in ChinaHigh Marks for Sustainability in China

With the ambitious goal of becoming the world’s most sustainable apparel company, we are laser-focused on increasing transparency and environmental…

Blog Entry - Sustainability - October 16, 2017

Showtime in Shanghai: #501Day in ChinaShowtime in Shanghai: #501Day in China

On May 20, 1873—144 years ago—Levi Strauss & Co. and tailor Jacob Davis patented the idea for riveted pockets in…

Blog Entry - Heritage - June 8, 2017

Over the Moon for Lunar New YearOver the Moon for Lunar New Year

This past weekend kicked off the start of the biggest holiday of the year in China: Lunar New Year. Lunar…

Blog Entry - Heritage - February 9, 2016