From The Archives – Winter 2018From The Archives – Winter 2018

Welcome to our winter 2018 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…

Blog Entry - Heritage - March 1, 2018

The Jean-ius Style of Steve JobsThe Jean-ius Style of Steve Jobs

Turtlenecks and signature Levi’s® defined the look of tech icon Steve Jobs. Like Albert Einstein, Jobs was known for his…

Blog Entry - Heritage - October 14, 2016

The Genius of Einstein’s StyleThe Genius of Einstein’s Style

When it came to his wardrobe, Albert Einstein famously lived in his routine and, it turns out, lived in Levi’s®.…

Blog Entry - Heritage - July 14, 2016