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We are ... A company with a rich culture committed to a family of iconic brands.
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We adhere ... To our profits through principles approach to business.
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We believe ... In being a force for positive change in our communities.
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Celebrating the Birth of the Levi’s® 501® JeanCelebrating the Birth of the Levi’s® 501® Jean

On May 20th, 1873, the world’s first blue jean received its official patent – a day we commemorate each year... View Article

Blog Entry - Heritage - May 20, 2021

The Levi’s® 501® Jean – Well Worn, Worn WellThe Levi’s® 501® Jean – Well Worn, Worn Well

The world’s first blue jean made its debut 146 years ago this week. Two immigrants created this most American of... View Article

Blog Entry - Heritage - May 23, 2019
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