Categories for Heritage

Here Comes the Denim MachineHere Comes the Denim Machine

It was the summer of 1976 when lifelong Levi’s® fan Donn Grinsteiner of Bismark, North Dakota, first heard about the…

Blog Entry - Heritage - November 5, 2024

Levi’s® and Music Over the DecadesLevi’s® and Music Over the Decades

  For decades, the Levi’s® brand has maintained an unwavering position at the center of culture, becoming — and staying…

Blog Entry - Brands - August 22, 2024

Go Team! LS&Co.’s Sporty HistoryGo Team! LS&Co.’s Sporty History

With the excitement of the summer games in Paris in full swing, it’s a perfect time to rewind the clock…

Blog Entry - Heritage - August 8, 2024

The Levi’s® Archives Goes to MilanThe Levi’s® Archives Goes to Milan

To mark Milan Design Week, earlier this month LS&Co. proudly unveiled Icons, Innovations & Firsts — Stories of Heritage and…

Blog Entry - Brands - April 14, 2024

Rose DeBruin, Denim HunterRose DeBruin, Denim Hunter

Denim hunting, where denim enthusiasts on the lookout for old denim explore surprising locations — old attics and walls, barns,…

Blog Entry - Heritage - March 21, 2024

The Story of Grafton Tyler BrownThe Story of Grafton Tyler Brown

This Black History Month we’re exploring the creative minds of LS&Co.’s Black creators. You’ve already learned about some members of…

Blog Entry - Heritage - February 25, 2024