Categories for Heritage

Celebrating Black Designer Bill WhittenCelebrating Black Designer Bill Whitten

Black History Month is a time to look back on and celebrate the significant contributions Black Americans have made to…

Blog Entry - Heritage - February 9, 2025

A Legacy of Bringing Our Values to LifeA Legacy of Bringing Our Values to Life

For over 170 years, Levi Strauss & Co. has been crafting a legacy of commitment to service, quality, durability and…

Blog Entry - Heritage - January 5, 2025

Here Comes the Denim MachineHere Comes the Denim Machine

It was the summer of 1976 when lifelong Levi’s® fan Donn Grinsteiner of Bismark, North Dakota, first heard about the…

Blog Entry - Heritage - November 5, 2024

Levi’s® and Music Over the DecadesLevi’s® and Music Over the Decades

  For decades, the Levi’s® brand has maintained an unwavering position at the center of culture, becoming — and staying…

Blog Entry - Brands - August 22, 2024

Go Team! LS&Co.’s Sporty HistoryGo Team! LS&Co.’s Sporty History

With the excitement of the summer games in Paris in full swing, it’s a perfect time to rewind the clock…

Blog Entry - Heritage - August 8, 2024

The Levi’s® Archives Goes to MilanThe Levi’s® Archives Goes to Milan

To mark Milan Design Week, earlier this month LS&Co. proudly unveiled Icons, Innovations & Firsts — Stories of Heritage and…

Blog Entry - Brands - April 14, 2024