The Levi’s® brand has spent decades curating creative, memorable marketing campaigns and advertisements that are just as iconic as the…
Blog Entry - Heritage - September 24, 2025
As Levi Strauss & Co. historian, I’ve spent over a decade collecting stories about Levi’s® fans of all ages, all…
Blog Entry - Heritage - August 25, 2025
Throughout its rich history, Levi Strauss & Co. has done much more than make jeans — it has woven a…
Blog Entry - Heritage - August 7, 2025
It’s no secret Brian Wilson and the Beach Boys had a profound impact on culture, reinforcing California beach lifestyle and…
Blog Entry - Heritage - July 28, 2025
When you pick up a pair of Levi’s® blue jeans or a vintage Levi’s® jacket, one of the first things…
Blog Entry - Heritage - March 24, 2025
The Levi’s® brand and progress go hand in hand — which is why it’s no surprise that Levi’s® became the…
Blog Entry - Heritage - March 16, 2025
As we celebrate Women’s History Month and International Women’s Day on March 8, we’re looking back on a defining moment…
Blog Entry - Heritage - March 5, 2025
Black History Month is a time to look back on and celebrate the significant contributions Black Americans have made to…
Blog Entry - Heritage - February 9, 2025
Editor’s note: We were saddened to hear of Jimmy Carter’s passing. In his honor, and in recognition of the official…
Blog Entry - Heritage - January 9, 2025
For over 170 years, Levi Strauss & Co. has been crafting a legacy of commitment to service, quality, durability and…
Blog Entry - Heritage - January 5, 2025
