Celebrating the Evolution of Riveted Denim
When you pick up a pair of Levi’s® blue jeans or a vintage Levi’s® jacket, one of the first things…
Blog Entry - Heritage - March 24, 2025Categories for Heritage
Celebrating the Evolution of Riveted Denim
Levi’s® and the Texas Cowgirls
The Levi’s® brand and progress go hand in hand — which is why it’s no surprise that Levi’s® became the…
Blog Entry - Heritage - March 16, 2025
The Legacy of Lady Levi’s®
As we celebrate Women’s History Month and International Women’s Day on March 8, we’re looking back on a defining moment…
Blog Entry - Heritage - March 5, 2025
Celebrating Black Designer Bill Whitten
Black History Month is a time to look back on and celebrate the significant contributions Black Americans have made to…
Blog Entry - Heritage - February 9, 2025
The Levi’s® Legacy of President Jimmy Carter
Editor’s note: We were saddened to hear of Jimmy Carter’s passing. In his honor, and in recognition of the official…
Blog Entry - Heritage - January 9, 2025
A Legacy of Bringing Our Values to Life
For over 170 years, Levi Strauss & Co. has been crafting a legacy of commitment to service, quality, durability and…
Blog Entry - Heritage - January 5, 2025
How a Levi’s® Puppet Became an Instant Star 25 Years Ago
When a plush yellow puppet made its debut as the main character in a series of Levi’s® ads in the…
Blog Entry - Heritage - December 15, 2024
Here Comes the Denim Machine
It was the summer of 1976 when lifelong Levi’s® fan Donn Grinsteiner of Bismark, North Dakota, first heard about the…
Blog Entry - Heritage - November 5, 2024
Levi’s® and Music Over the Decades
For decades, the Levi’s® brand has maintained an unwavering position at the center of culture, becoming — and staying…
Blog Entry - Brands - August 22, 2024
Go Team! LS&Co.’s Sporty History
With the excitement of the summer games in Paris in full swing, it’s a perfect time to rewind the clock…
Blog Entry - Heritage - August 8, 2024
