501® Curve: An Icon Reimagined
For over 150 years, Levi’s® 501® jeans have remained the gold standard of denim — an enduring style worn and…
Blog Entry - Brands - September 1, 2025Categories for Brands
501® Curve: An Icon Reimagined
Levi’s® Launches Global Icons Campaign Starring Shaboozey
Today, the Levi’s® brand unveiled its new global Icons campaign, starring Grammy-nominated country artist Shaboozey alongside acclaimed chef, restaurateur and…
Blog Entry - Brands - August 25, 2025
Beyoncé and Levi’s® Launch The Denim Cowboy
Today marks the debut of “The Denim Cowboy,” the final installment of the year-long Levi’s® REIIMAGINE campaign. The film weaves…
Blog Entry - Brands - August 4, 2025
Introducing Seek Beyond: An Anthem for Living
It’s an exciting new chapter of growth for Beyond Yoga®, from opening its first brick-and-mortar stores and expanding product lines,…
Blog Entry - Brands - July 24, 2025
Cinch Baggy Jeans: Fan Obsession Meets Authenticity
At Levi Strauss & Co., we’re on a mission to transform into a fan-obsessed, world-class retailer. One way we make…
Blog Entry - Brands - July 13, 2025
Introducing Levi’s® x Nike
The Levi’s® brand and Nike have joined forces once again, blending the rich denim heritage of Levi’s® with Nike’s Air…
Blog Entry - Brands - June 29, 2025
Introducing BEYONCÉ X LEVI’S® Tees
Today, the Levi’s® brand and global icon Beyoncé launched a limited-edition drop of BEYONCÉ x LEVI’S® tees. The first REIIMAGINE…
Blog Entry - Brands - May 12, 2025
Levi’s® and Beyoncé Launch REIIMAGINE Chapter 3: Refrigerator
Today, the Levi’s® brand and global icon Beyoncé debuted “Refrigerator,” the third chapter of the REIIMAGINE campaign and a continuation…
Blog Entry - Brands - April 14, 2025
Levi’s® Red Tab® Loyalty Program Expands in Europe
The Levi’s® brand has always been about more than just jeans — it’s also about our connection with our fans.…
Blog Entry - Brands - March 31, 2025
A Levi’s® Wedding
When Deb Ambar, a lifelong Levi’s® fan, started planning her wedding, she knew something was missing: her father, Ronald “Ronnie”…
Blog Entry - Brands - March 12, 2025
