It’s an exciting new chapter of growth for Beyond Yoga®, from opening its first brick-and-mortar stores and expanding product lines, to launching a new brand identity and website — all contributing to its 12% brand growth in Q2’25. Today, the brand announced the latest move in its growth strategy with the unveiling of Seek Beyond, a new brand platform redefining modern wellness through the lens of movement, mindfulness and connection.
Seek Beyond represents the Beyond Yoga® brand’s evolution, championing growth in all its forms with confidence, authenticity and joy at the heart of the journey. Seek Beyond launches with an original anthem written and narrated by writer, producer, actress and entrepreneur Issa Rae, setting the tone for a launch grounded in real stories and real people.
“This partnership with Beyond Yoga® felt like such a natural fit,” said Issa Rae. “The Seek Beyond message mirrors the way I move through the world — choosing progress over perfection, and doing so with intention, joy and humor. Writing the anthem was a chance to explore that spirit creatively, and I’m proud to help share it.”
Launching alongside the new Beyond Yoga® Outdoor product collection, Seek Beyond speaks to a cultural moment shaped by burnout and the pressures of perfection, offering instead a path toward intention, creativity and joyful progress. Seek will come to life through a digital-first media approach to drive scale, as well as community activations featuring a wide range of movers in the coming months, including movement coach and founder of The Sculpt Society Megan Roup; Hike Clerb founder Evelynn Escobar; Skyting Yoga co-founder Krissy Jones; Big Girls Who Run LA cofounder Danielle Burnett; run club member and model Dale Samson; breathwork coach Miwa Sakamoto; and model and Pilates enthusiast Annie Little.
“In a wellness space that can often feel prescriptive or performative, Seek Beyond offers something more human,” said Katie Babineau, chief marketing officer of Beyond Yoga®. “This is a movement rooted in real life, where vulnerability is strength, and growth looks different for everyone”
With Seek Beyond, Beyond Yoga® invites its community to move, create and connect in ways that feel true to them, starting with an anthem and continuing with stories that explore entrepreneurship, motherhood, wellness and identity. Activations tied to the launch will continue to roll out through the fall.
“Seek Beyond is an invitation to embrace the joy of the journey — whatever that might look like,” said Nancy Green, CEO of Beyond Yoga®. “This platform reflects how our community shows up: with openness, with heart and with a deep belief that movement is more than just physical — it’s how we grow.”
Ready to join the movement? Visit beyondyoga.com and check out the kickoff anthem at on Instagram @beyondyoga.
