To transform Levi Strauss & Co. into a fan-obsessed, world-class omnichannel retailer, it’s imperative that we have best-in-class processes and use available data and insights to make smart decisions for our business. So, how are we doing this?
Step one: Ensuring our data is easy to retrieve, accurate and current.
This started in 2020, we took a major step in fueling our ambition to become a more data-driven, consumer-centric organization by beginning a multiyear partnership with Google Cloud to modernize our data and analytics capabilities and develop an industry-leading, accessible data platform.
Today, we’ve reached a major milestone in this work. Now select LS&Co. employees with the appropriate permissions can access a standardized global set of dashboards that lets them drill down and interact with the data — all on a simple and intuitive platform.
“We’re rewiring every aspect of our business to transform into a best-in-class, omnichannel retailer, which includes rehauling our technology infrastructure to be more responsive, accessible and actionable,” said Jason Gowans, chief digital officer at Levi Strauss & Co. “For far too long, we’ve been data rich, but insights poor. I’m proud to say that’s no longer true, and thanks to the tremendous work driven by our talented team of analysts, data scientists and engineers, we’ve made tremendous progress in realizing the full potential of our data and accelerating our digital transformation journey. Our work with Google Cloud and unrelenting focus to modernize our tech stack is proving how we can leverage data to drive our entire business forward.”
These new data products and dashboards give employees a near real-time understanding of the business and enable them to now create fewer, simpler and more universal business reports. Leveraging Google Cloud’s range of services and products, our data platform provides a single source of truth for critical business information, including sales data, marketing performance, supply chain metrics and consumer insights. This unified view allows teams across the organization to gain a deeper understanding of the business and collaborate more effectively.
Even more, our new modern data platform simplifies data access and analysis by centralizing information in the cloud and providing user-friendly dashboards and customizable queries. The platform streamlines the company’s analytics ecosystem, enabling faster insights and empowering employees to make smart, informed business decisions, revolutionizing the way LS&Co. employees interact with data.
“Brands and retailers don’t last for 170-plus years by standing still,” said Carrie Tharp, VP Solutions & Industries at Google Cloud. “Levi’s® is a true icon and staple in the fashion industry, and as they write the next chapter of the company’s growth, they understand the impact associated with embracing technology and the power of data to drive the change needed as an industry leader. We’re honored to partner with Levi’s® and continue to help them transform into a best-in-class, data-driven retailer that will last for centuries to come.”
Our data and analytics work is a multiyear journey, with ongoing efforts to expand capabilities and integrate new data sources. The platform has already demonstrated significant value by simplifying reporting processes and providing real-time insights into key business metrics.
As our teams look ahead, they’re eager to continue to evolve, strengthen and realize the full potential of a data-driven organization.
