LS&Co. Welcomes New General Manager of the Andes

Levi Strauss & Co.
August 15, 2022

The team in Latin America is excited to welcome Fernanda Pirosanto as the general manager for the Andes region in the LATAM cluster. Fernanda will start today and is responsible for the LS&Co. business across the Andes region in Peru, Bolivia and Chile.

Fueled by growth in Peru, ChiIe and Brazil, total net revenues for our LATAM business increased by 18% (constant currency) in Q2’22 compared with the prior year. This builds on strong Q1’22 performance, with broad-based growth across channels and particular strength in Mexico, Brazil and Chile.

“This is an extremely exciting moment for Grand LATAM,” said Rui Carlos Da Silva Araujo, senior vice president, LATAM Cluster. “In addition to Fernanda’s deep experience in apparel, fashion and growing businesses within Latin America, she is also our first female commercial lead in LATAM. We are thrilled to welcome her to the team.”

“I am excited to join the team in the Andes,” Fernanda said. “There is so much potential across the business, and I cannot wait to get in the trenches with the team and see what we can achieve together.”

Prior to joining LS&Co., Fernanda was the General Manager at DELAOSTIA, a popular apparel brand in Argentina, and she also led Pandora’s South and Central LATAM business, leading its expansion plan across Colombia, Costa Rica, Argentina, Bolivia, Uruguay and Paraguay.