Alicia Bognanno x Levi’s®: A Q&A

Levi Strauss & Co.
February 27, 2017

Editor’s Note: The following was originally published on

As founder of the Tennessee rock band Bully, Alicia Bognanno’s possessions reflect two constants in her life: music and style. We saw plenty of both at her Nashville home, where we chatted with the singer about the onset of Bully, preferring analog to digital and how Levi’s® denim shapes her style.

How did Bully come about?
Alicia: Bully came out of me writing songs and just deciding to play in my own band instead of somebody else’s. There wasn’t any other vision other than I wanted to play music and write music, and I’ve been doing that for as long as I can remember.

What drew you to analog recordings?
A: My first exposure to analog was in college. As soon as I tried it, I loved it. Everything actually made a lot more sense because a lot of the stuff they do digitally represents an analog machine. I like that it forces you to commit because you have fewer options, and I’m a really indecisive person. When I put something on tape, I have to commit and then move on.


What do you love about Levi’s® jeans?
A: The two pairs of jeans I took with me during our first tour were both Levi’s®. They lasted me the whole tour and wore in very well. It’s crucial to be comfortable when you’re on the road and Levi’s® definitely helps make that possible.

What’s your go-to jean fit?
: Skinny and high-waisted.

Favorite place to vintage shop?
: Little Tokyo in Downtown L.A.


Watch Alicia in her element, back at home in her Nashville studio.

Shop some of Alicia’s favorites from the current collection now,