Nothing But Net – Introducing the Levi’s® NBA Collection

Levi Strauss & Co.
February 9, 2017

Having scored on the field and from the bases, Levi’s® is now going for the net with its newest addition to its sports collections. The Levi’s® NBA Collection gets a jump with five iconic teams — the Boston Celtics, Chicago Bulls, Golden State Warriors, Los Angeles Lakers and New York Knicks — with plans to expand to more teams further down the line.


Inspired by contemporary streetwear, the Levi’s® NBA Collection was designed for the fan looking to express their personal style without sacrificing team spirit. Offering iconic Levi’s® silhouettes with pops of team branding, the new line is anchored by a Trucker Jacket with a basketball-inspired leather patch and the team name embroidered in a vintage chain stitch technique; a classic crewneck with team chenille applique; a nylon Club Coat with team prints; a western shirt with team logo and colors; and a leather Sherpa with a contemporary twist on today’s NBA logos — all available in men’s and women’s styles.

The Levi’s® NBA Collection marks the brand’s third major sports league deal since signing on as the official naming rights sponsor of Levi’s® Stadium in 2013.

With more than 140 years of experience dressing fans around the globe, the Levi’s® brand aims to provide fans with unique choices that bridge the gap between game day and everyday style to showcase their individualism and support their team.


“With two sports collections under our belt, we were eager to continue growing our portfolio to offer something unique for NBA fans,” said James Curleigh, Levi’s® brand president. “The style of the NBA, whether exhibited through players or fans, is anchored by self-expression. As a brand that has a passion for personal style and individualism, we knew this collection would be the perfect fit.”

The collection is available now on and at Levi’s® retail stores, Undefeated, Bosk, RSVP Gallery, Concepts and NBA team retail locations.