The MAD Bike Exhibition brings together designers, stylists, producers, builders, preparers and cycling aficionados to celebrate the art and science of bicycles and uncover ideas to make the city more cyclist-friendly. This year’s event, which was sponsored for the fourth year by MAD Brussels, a center dedicated to fashion, design and innovation, also gave design-minded cycling enthusiasts the opportunity to learn more about the Levi’s® Commuter™ collection.
To educate attendees about the performance features of the Commuter™ line, the Levi’s® brand hosted a booth with product that visitors could experience for themselves. If they fell in love with an item — and many of them did — the Levi’s® store on Rue Neuve was just a short hop away.
Over the three-day event, more than 2,500 people stopped by the booth, and the feedback was immensely positive. The team overheard a number of glowing reviews: Attendees are wowed by the denim fabric, delighted by the collection’s style and excited about the performance features on display.
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