Vintage

Levi Strauss & Co. Plays Ball!

As baseball season gets underway, we thought it would be fun to share a few stories about how… / / / / /

When Denim Was Dangerous

After the dust of World War II had settled, Levi Strauss & Co. decided to start selling our… / / / / / /

Slow Art and Denim: A Look at the Timeless Craft of Denim Quilts

Since the inception of the blue jean in 1873, artists and makers have been donning Levi’s® and denim… / / / / /

The Me Decade, in Denim Art

The early 1970s were all about decorating your favorite jeans and denim jacket, to make these pieces truly… / / / / / /

LS&Co. Value, 1890s Style—The Story of the 201® Jean

The Levi Strauss & Co. Archives is always on the hunt for vintage clothing, advertising and photographs to… / / / / /

Denim and the Oscars: A Look at Jeans in Cinema

It’s Oscar time. That means dazzling gowns, tailored tuxes and … denim? Yep! While it’s not often associated… / / / / / / /

Happy Birthday, Levi!

Today, Levi Strauss would have turned 185. To help you get to know the birthday boy a little… / / / / / / /

Happy Birthday, Blue Jeans!

It was 137 years ago today when the awarding of a U.S. patent – number 139,121, if you’re… / / /

For the Levi’s® Connoisseur

As any longtime fan of the Levi’s® brand knows, there’s a lot of history in our jeans. And… / /

That Tab on Your, Um, Pocket? It’s 75!

One of the most recognizable trademarks in the world has just turned 75. And we’re proud to say,…