Vintage

Throwback Thursday: 5 Moments in Denim History that Symbolized Progress

Levi Strauss’s pioneering spirit was not only instilled in the ethos of the company he founded, but also… / / / / / / / / /

Throwback Thursday: Meet Me At The Fair

The year 1939 was one for the memory books. On the silver screen, Dorothy donned her ruby slippers… / / / / /

Throwback Thursday: How the Bell-Bottom Got its Groove

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady… / / / / /

Bringing History to Life with LS&Co. Historian Tracey Panek

The phrase “don’t live in the past,” is a common piece of advice. It’s guidance that Tracey Panek… / / /

Fortune Shares a Lesson in Denim History

Over time, denim has risen from a humble work pant to an iconic fashion statement, and Levi Strauss… / / / / /

Throwback Thursday: Women Wear the Pants

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady… / / / / /

Throwback Thursday: Creating A New Women’s Clothing Category

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady… / / / /

Throwback Thursday: Celebrating 80 Years of Women’s Jeans

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady… / / / / /

Throwback Thursday: Celebrating Women’s Rights & Fashion Firsts

This week marked Women’s Equality Day, commemorating the 94th anniversary of the passage of the 19th amendment, which… / / /

The History Behind Two Denim Icons

Bluejeans and the denim jacket. They’re timeless fashion staples, but do you ever wonder how that came to… / / / / /