Vintage

LS&Co. Value, 1890s Style—The Story of the 201® Jean

The Levi Strauss & Co. Archives is always on the hunt for vintage clothing, advertising and photographs to… / / / / /

Denim and the Oscars: A Look at Jeans in Cinema

It’s Oscar time. That means dazzling gowns, tailored tuxes and … denim? Yep! While it’s not often associated… / / / / / / /

Happy Birthday, Levi!

Today, Levi Strauss would have turned 185. To help you get to know the birthday boy a little… / / / / / / /

Happy Birthday, Blue Jeans!

It was 137 years ago today when the awarding of a U.S. patent – number 139,121, if you’re… / / /

For the Levi’s® Connoisseur

As any longtime fan of the Levi’s® brand knows, there’s a lot of history in our jeans. And… / /

That Tab on Your, Um, Pocket? It’s 75!

One of the most recognizable trademarks in the world has just turned 75. And we’re proud to say,…

Two Horses. One Message.

Recognize the animals above? They’ve been part of the Levi’s® brand since 1886. But what you see here…

Lost and Found Gold

When you’ve been in business as long as Levi Strauss & Co. (157 years, to be precise) you’re…

Levi, meet Betty. Betty, Levi.

It’s not every day you hear our founder Levi Strauss mentioned in the same breath with Betty White.… /

This Day in (Denim) History

June 26, 1847 was a momentous day in the history of blue jeans. Why? Because it’s the day…