Vintage

Bringing History to Life with LS&Co. Historian Tracey Panek

The phrase “don’t live in the past,” is a common piece of advice. It’s guidance that Tracey Panek… / / /

Fortune Shares a Lesson in Denim History

Over time, denim has risen from a humble work pant to an iconic fashion statement, and Levi Strauss… / / / / /

Throwback Thursday: Women Wear the Pants

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady… / / / / /

Throwback Thursday: Creating A New Women’s Clothing Category

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady… / / / /

Throwback Thursday: Celebrating 80 Years of Women’s Jeans

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady… / / / / /

Throwback Thursday: Celebrating Women’s Rights & Fashion Firsts

This week marked Women’s Equality Day, commemorating the 94th anniversary of the passage of the 19th amendment, which… / / /

The History Behind Two Denim Icons

Bluejeans and the denim jacket. They’re timeless fashion staples, but do you ever wonder how that came to… / / / / /

Throwback Thursday: Back to School with the Well-Dressed Youngster

With back-to-school shopping in full swing, we couldn’t resist paying a bit of homage to children’s clothing of… / / /

Throwback Thursday: Celebrating the 45th Anniversary of Woodstock

Denim and the Rise of a Counterculture This week marks the 45th Anniversary of Woodstock, a momentous moment… / / / / / /

Throwback Thursday: Jumping the Fence

A Levi’s® employee turned rancher lives his life in denim. Nevada cattle rancher Mark Sampson has worn Levi’s®… / / /