Vintage

A Birthday Gift of Giving

Last year, we started a birthday tradition. It’s not one of cake and candles and gifts, but of… / / / / /

Throwback Thursday: Before Women Wore Jeans

Before the world was talking about the importance of giving women the freedom to lean in, have it… / / / /

Rodeo Rider Rags

Levi Strauss & Co. CEO Chip Bergh created a news sensation when he challenged the notion that blue… / / / / /

TBT: American Heroes Channel features “The Story of Levi Strauss”

Earlier this week as part of their premiere season, the American Heroes Channel’s How We Got Here featured… / / / / /

Throwback Thursday: Panama-Pacific International Exposition

Expositions and world’s fairs have been held in Europe, the United States and Asia for over 200 years.… / / / / /

A Proud Heritage of Civil Rights

Every year the Martin Luther King holiday reminds Americans of the long historical journey of the civil rights… / / / / /

Throwback Thursday: Beyond Denim

Levi Strauss & Co. is, of course, famous for denim: we made the first blue jeans by taking… / / / / /

Crime, Fraud and Scam Artists in San Francisco – 19th Century Style

Doing business in San Francisco in the 1800s was hard enough, but there were also people ready to… / / / / /

The Levi’s Brand in Literature

Pennsylvania-born Owen Wister is sometimes called the father of the classic western novel. Like his hero, Theodore Roosevelt,… / / / /

Living With Levi: Tales from the Biographer’s Desk

Levi Strauss arrived in San Francisco in 1853, and expected to stay in the city permanently. In doing… / / /