Throwback Thursday: The 501 Jean turns 141

This week we celebrated the 141st birthday of an icon – the beloved 501® jean. Soon after we… / / / /

TURN ‘EM UP: The history of the blue jean cuff

Open up any fashion magazine, or watch people on the street in places like Los Angeles, San Francisco… / / /

Horse Power: The Story Behind Our Jeans — Literally

The Kentucky Derby is this weekend, and while we do enjoy the occasional julep and fabulous hat, our… / / /

Report from the Ranch: A Captive Audience

So what do you do with two dozen fashion editors that you have corralled at a dude ranch… / / /

Report from the Ranch: The 80th Anniversary of Lady Levi’s® Jeans

Levi Strauss & Co. invented the world’s first blue jeans in 1873. That’s a hard act to follow,… / / / / / / /

Rock and Roll Hall of Jeans: A Look at Legendary Denim-Clad Rock Artists

The legendary grunge outfit Nirvana recently received its official induction into the Rock and Roll Hall of Fame… / / / / /

Levi Strauss & Co. Plays Ball!

As baseball season gets underway, we thought it would be fun to share a few stories about how… / / / / /

When Denim Was Dangerous

After the dust of World War II had settled, Levi Strauss & Co. decided to start selling our… / / / / / /

Slow Art and Denim: A Look at the Timeless Craft of Denim Quilts

Since the inception of the blue jean in 1873, artists and makers have been donning Levi’s® and denim… / / / / /

The Me Decade, in Denim Art

The early 1970s were all about decorating your favorite jeans and denim jacket, to make these pieces truly… / / / / / /