Vintage

THROWBACK THURSDAY: THE QUIRKY LIST – WHAT YOU DON’T EXPECT TO SEE IN THE LS&CO. ARCHIVES

When people hear the word “Archives” they usually think of rooms filled with boxes, photographs, old clothes, and… / / /

Throwback Thursday: Mining for Stories—Four Weeks & One Amazing Tale Later

​As the new LS&Co. historian, I expected to get my feet wet mining for Levi’s® heritage stories. One… / / /

Throwback Thursday: A Pilgrimage to Buttenheim

If you live and breathe Levi’s® and you happen to be in Berlin, then you better believe you’re… / / /

Throwback Thursday: Handing Over the Reins

In 1989, then-CEO Bob Haas decided that Levi Strauss & Co. needed a professional archivist and historian to… / / / /

Throwback Thursday: The 501 Jean turns 141

This week we celebrated the 141st birthday of an icon – the beloved 501® jean. Soon after we… / / / /

TURN ‘EM UP: The history of the blue jean cuff

Open up any fashion magazine, or watch people on the street in places like Los Angeles, San Francisco… / / /

Horse Power: The Story Behind Our Jeans — Literally

The Kentucky Derby is this weekend, and while we do enjoy the occasional julep and fabulous hat, our… / / /

Report from the Ranch: A Captive Audience

So what do you do with two dozen fashion editors that you have corralled at a dude ranch… / / /

Report from the Ranch: The 80th Anniversary of Lady Levi’s® Jeans

Levi Strauss & Co. invented the world’s first blue jeans in 1873. That’s a hard act to follow,… / / / / / / /

Rock and Roll Hall of Jeans: A Look at Legendary Denim-Clad Rock Artists

The legendary grunge outfit Nirvana recently received its official induction into the Rock and Roll Hall of Fame… / / / / /