Vintage

How to Clean your Jeans: Tips from The World’s Leading Denim Conservator

Spot cleaning and denim care are part of the job description for my partner at the LS&Co. Archives… / / / /

The Evolution of an American Style Staple: The Jean Jacket

What do greasers, cowboys, hippies, rock stars, and rappers all have in common? An article of clothing that… / / / /

Visiting Coca-Cola Company Archives

A recent visit to the Coca-Cola Company Archives in Atlanta, Georgia inspired, delighted, and surprised me, from the… / / / / /

Throwback Thursday: Living with Levi – Stories from the Levi Strauss Biography

Sometime between the spring and fall of 1848, Levi Strauss, his mother Rebekka and his two sisters Mary… / / / / /

80 Years Of Women’s (Wardrobe) Liberation

The following is an excerpt from an article originally published on LinkedIn, where LS&Co. leaders periodically share their… / / / / / /

Throwback Thursday: Denim Discovery

Jeans hidden in air vent see daylight many decades later Since taking over as historian, I have been… / / / / / /

Special Exhibit: Jeans in Former East Germany at the Levi Strauss Museum

The Levi Strauss Museum is located in the house where Levi Strauss was born in Buttenheim/Southern Germany. In… / / / / /

Honoring Our Veterans: A Levi Strauss & Co. Tradition

Today, we take a moment to recognize the contributions and sacrifices of our military veterans. At Levi Strauss… / / / /

The Fall of the Wall: Jeans as a Symbol of Freedom in Eastern Europe

This Sunday marks the 25th anniversary of the fall of the Berlin Wall, and the opening up of… / / / / / / / /

Throwback Thursday: 5 pivotal rock music movements & the denim that dominated them

Nothing says rock ’n’ roll like a well-loved pair of blue jeans. And the stars who made some… / / / / / / / / /