Throwback Thursday: Celebrating Women’s Rights & Fashion Firsts

This week marked Women’s Equality Day, commemorating the 94th anniversary of the passage of the 19th amendment, which… / / /

The History Behind Two Denim Icons

Bluejeans and the denim jacket. They’re timeless fashion staples, but do you ever wonder how that came to… / / / / /

Throwback Thursday: Back to School with the Well-Dressed Youngster

With back-to-school shopping in full swing, we couldn’t resist paying a bit of homage to children’s clothing of… / / /

Throwback Thursday: Celebrating the 45th Anniversary of Woodstock

Denim and the Rise of a Counterculture This week marks the 45th Anniversary of Woodstock, a momentous moment… / / / / / /

Throwback Thursday: Jumping the Fence

A Levi’s® employee turned rancher lives his life in denim. Nevada cattle rancher Mark Sampson has worn Levi’s®… / / /

LS&Co. Logo Named 5th Oldest in the World

It’s rare to find a logo that is over a century old, especially in a world that relies… / / / /

Throwback Thursday: Flares … 1880s Style

Right now skinnies are in, but every few years the flare becomes popular again. When wide legs had… / / /

TBT: The World’s Oldest Pair of Pants Are 3,000 Years Old

This year, Science News uncovered a brand new discovery—the world’s oldest pair of pants. Their age? Roughly about… / / / / / / /

Throwback Thursday: Levi’s Partnership with a Famous 49er

Today is a special day in the history of two Bay Area icons and for the surrounding region.… / / / / /

Throwback Thursday: A Look Back at Advertising at LS&Co.

Just last week, the Levi’s® brand launched its biggest advertising and marketing campaign in recent years, Live in… / / / /