Vintage

Throwback Thursday: Denim Discovery

Jeans hidden in air vent see daylight many decades later Since taking over as historian, I have been… / / / / / /

Special Exhibit: Jeans in Former East Germany at the Levi Strauss Museum

The Levi Strauss Museum is located in the house where Levi Strauss was born in Buttenheim/Southern Germany. In… / / / / /

Honoring Our Veterans: A Levi Strauss & Co. Tradition

Today, we take a moment to recognize the contributions and sacrifices of our military veterans. At Levi Strauss… / / / /

The Fall of the Wall: Jeans as a Symbol of Freedom in Eastern Europe

This Sunday marks the 25th anniversary of the fall of the Berlin Wall, and the opening up of… / / / / / / / /

Throwback Thursday: 5 pivotal rock music movements & the denim that dominated them

Nothing says rock ’n’ roll like a well-loved pair of blue jeans. And the stars who made some… / / / / / / / / /

Throwback Thursday: 5 Moments in Denim History that Symbolized Progress

Levi Strauss’s pioneering spirit was not only instilled in the ethos of the company he founded, but also… / / / / / / / / /

Throwback Thursday: Meet Me At The Fair

The year 1939 was one for the memory books. On the silver screen, Dorothy donned her ruby slippers… / / / / /

Throwback Thursday: How the Bell-Bottom Got its Groove

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady… / / / / /

Bringing History to Life with LS&Co. Historian Tracey Panek

The phrase “don’t live in the past,” is a common piece of advice. It’s guidance that Tracey Panek… / / /

Fortune Shares a Lesson in Denim History

Over time, denim has risen from a humble work pant to an iconic fashion statement, and Levi Strauss… / / / / /