Vintage

Throwback Thursday: Jumping the Fence

A Levi’s® employee turned rancher lives his life in denim. Nevada cattle rancher Mark Sampson has worn Levi’s®… / / /

LS&Co. Logo Named 5th Oldest in the World

It’s rare to find a logo that is over a century old, especially in a world that relies… / / / /

Throwback Thursday: Flares … 1880s Style

Right now skinnies are in, but every few years the flare becomes popular again. When wide legs had… / / /

TBT: The World’s Oldest Pair of Pants Are 3,000 Years Old

This year, Science News uncovered a brand new discovery—the world’s oldest pair of pants. Their age? Roughly about… / / / / / / /

Throwback Thursday: Levi’s Partnership with a Famous 49er

Today is a special day in the history of two Bay Area icons and for the surrounding region.… / / / / /

Throwback Thursday: A Look Back at Advertising at LS&Co.

Just last week, the Levi’s® brand launched its biggest advertising and marketing campaign in recent years, Live in… / / / /

THROWBACK THURSDAY: THE QUIRKY LIST – WHAT YOU DON’T EXPECT TO SEE IN THE LS&CO. ARCHIVES

When people hear the word “Archives” they usually think of rooms filled with boxes, photographs, old clothes, and… / / /

Throwback Thursday: Mining for Stories—Four Weeks & One Amazing Tale Later

​As the new LS&Co. historian, I expected to get my feet wet mining for Levi’s® heritage stories. One… / / /

Throwback Thursday: A Pilgrimage to Buttenheim

If you live and breathe Levi’s® and you happen to be in Berlin, then you better believe you’re… / / /

Throwback Thursday: Handing Over the Reins

In 1989, then-CEO Bob Haas decided that Levi Strauss & Co. needed a professional archivist and historian to… / / / /