Vintage

Travel Tales: Lady Levi’s Pay a Visit to Mumbai

Impressions of India As a prelude to the full global reset of our Levi’s® women’s product line, I… / / / / / / /

Throwback Thursday: A Soldier’s Story

During World War II a mother spotted her son, a soldier serving in Saipan, in a photo she… / / / /

Throwback Thursday: Well-Worn in Wickenburg

In 1917, a hard-rock miner named Homer Campbell bought a pair of Levi’s® overalls at Brayton’s Commercial Company… / /

Ending the Civil War: How LS&Co. Supported the Union

On this day 150 years ago, the Civil War effectively ended when Confederate General Robert E. Lee surrendered… / / / /

Throwback Thursday: Levi’s Denim Art Contest

Novelist Tom Wolfe famously coined the term “‘Me’ decade” in referring to the 1970s. There is perhaps no… / / /

Putting the Two-Horse Pull to the Test

In 1938 Elton Schram of Belmont, California, noticed his neighbor stranded on the road with a dead motor.… / / /

Throwback Thursday: Fire!

We’ve been talking a lot about water this week (read more here and here and take the quiz… / / / /

A Riveting Ranch Reveal

While digging out a spring on a ranch recently, Salinas Resident Orval Burke uncovered a new source of… / / /

Throwback Thursday: 5 Little-Known Facts about Levi Strauss

Last week we commemorated the 186th birthday of our founder Levi Strauss by announcing a grant in his… / / / / /

Lessons from a 186-year-old Businessman, Innovator and Philanthropist

The following is an excerpt from an article originally published on LinkedIn, where LS&Co. leaders periodically share their… / / / /