Vintage

How a Levi’s® Bag Became a Symbol of Rebellion

Recalling her teenage years growing up in the New York, Christine Rucci remembers walking home every day in… / / /

From the Archives – Holiday 2018

Welcome to our Holiday 2018 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / / / / /

Bringing History to Life in the Vault

The Vault Museum at Levi’s Plaza unveiled a new look this week – and we’ve got a behind-the-scenes… / / /

Happy 75th Anniversary, Arcuate! 5 Facts About Our Pocket Design

It’s arguably the most recognizable design on denim. Our back pocket stitching on Levi’s® jeans is what we… / / / / / / /

The Evolution of LS&Co. Retail: 1980s to Present

This year, Levi Strauss & Co. celebrates the 35th anniversary of the first Original Levi’s® Store—a retail shop… / / / / / / /

The Evolution of LS&Co. Retail: 1920s to 1970s

This year, Levi Strauss & Co. celebrates the 35th Anniversary of the first Original Levi’s® Store—a retail shop… / / / / /

Our First Women’s Garment: Freedom-Alls at 100

In 1918, despite global challenges, Levi Strauss & Co. foresaw changes that opened new opportunities—especially for women. Nearing… / / / / /

Our Fab Favorites: 1880s-Era Waist Overalls

​Our Fab Favorites asks LS&Co. insiders for the low-down on their top pieces in the Levi Strauss &… / / / / / / / / /

Celebrating 50 Years of Our Women’s Clothing Division

Fifty years ago, Levi Strauss & Co. organized the women’s clothing division in 1968 and gave it the… / / / /

The Evolution of LS&Co. Retail: 1853 to 1910

This year Levi Strauss & Co. celebrates the 35th Anniversary of the first Original Levi’s® Store—a retail shop… / / / / / / /