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Step Inside the Eureka Innovation Lab


Wondering what cutting-edge denim innovation looks like? To find out, look no further than our Eureka Innovation Lab. Opened last year a few blocks from our San Francisco headquarters, the innovation lab is a research and development facility dedicated to design ideation and prototyping.

In other words, it’s bringing high-tech science to life in real products.

Fortune magazine paid a visit recently and captured a behind-the-scenes look at how we’re using the Eureka lab to help create new and exciting products that enhance sustainability, performance and fit.

Watch the video for an inside look at the Eureka Innovation Lab: