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LIL Project

‘Live in Levi’s Project’ Wants Your Levi’s® Story


We all have a Levi’s® story. To celebrate these stories and the styles of people who wear Levi’s®, today we launched the ‘Live in Levi’s Project‘ digital platform. Part of the global “Live in Levi’s®” campaign, the unique platform blends storytelling with social media and gives visitors a chance to interact with product online. The result is a living showcase of Levi’s® stories – collected, documented and shared across digital channels.

The Live in Levi’s Project platform launched with a film showcasing the experiences of real people – musicians, tattoo artists, barbers, street performers, and others – living, working and playing in Levi’s® (see below to check it out!). Viewers can explore these stories, shop for styles they see, and check out other real-life Levi’s® moments submitted via social channels.

Want to share your own? Just use #LiveInLevis on Facebook, Twitter, Instagram and Weibo, then visit levi.com/LiveInLevis.