LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Aug 14 2012

Our Bootcut Skinny is Different

When you search “bootcut” and “skinny,” you’ll find plenty of options, but the Levi’s® Bootcut Skinny jean is unique.  

Here’s how Jill Guenza, Levi’s brand Women’s Design, puts it: 

With the new Levi’s® Curve ID Bootcut Skinny, we’ve completely re-invented the fit to make you forever think differently about the bootcut. Our new Bootcut Skinny jean is part of the innovative Levi's® CURVE ID fit system - our line of custom fit jeans designed for varying body types to give the best fit possible. This new style implements the amazing fit technology of Levi’s® Curve ID while providing a tailored, uber feminine fit that flatters every curve.

The Levi’s® brand recruited director Stephanie Di Giusto to showcase its Women's jeans. Her video illustrates, beautifully, what the Levi’s® Curve ID fit system highlights: Women are not all the same.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Denim,Fashion,Levi's®,Style

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piper (not verified) - Aug 15 2012

I have to ask about the Fall 2012 inspiration video! The video is beautiful and I would love to know what song it is that is being played in the background! I have searched for it everywhere and I was hoping that I could get an answer here! Thank you so much for your time!

Editor's note: Hi Piper. Take a look at this YouTube link, with links to iTunes and other sources for purchasing the song. Thanks!

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