LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jul 08 2011

Like Denizen.

In just two days, the company that invented blue jeans brings its new brand to the U.S. We think that’s pretty cool.

In case you haven’t heard, the new brand is Denizen™, launched a year ago in Asia and now arriving in the Americas – in both the U.S. and Mexico.

In the States, the brand will be available Sunday, July 10, exclusively at Target. Each member of family can find great-fitting, great-looking Denizen™ jeans. The selection of fits and finishes are authentic and varied -- a perfect fit for today's lifestyles.

And get this. If you visit the new Denizen™ America Facebook page and "like" the brand, you can win a special reward, ranging from a $3 rebate on the purchase of a pair of Denizen™ jeans to a free Target gift card or even a free pair of Denizen™ jeans.

What better way to introduce you to the Denizen™ brand?

Well, there is this video, I guess...

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: dENiZEN®,dENiZEN™

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