Aug 23 2010
“All asses were not created equal.”
That’s the memorable marketing phrase from the folks behind – ahem! – Levi’s® Curve ID, a new fit system for women’s denim. The words certainly resonated with New York-based fashion bloggers who recently attended an invitation-only event at the brand’s Soho store.
More than 150 bloggers were on hand. Each was educated on the unique fit system – which focuses on shape, not size. It was developed after the Levi’s® brand studied more than 60,000 body scans and spoke with women around the world of all shapes and sizes.
After being schooled, the female fashion bloggers received a fit session with a fit specialist – and a pair of jeans.
Did they like them? Judge for yourself:
If you’re of the female persuasion and haven’t tried the Curve ID fit, what are you waiting for?
Posted By: Cory Warren, Editor, LS&Co. Unzipped
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