
Seth Ellison
Executive Vice President and President, the Dockers® Brand
Seth Ellison joined the company in September 2012 to serve as President of the Dockers® brand. In this position, he is responsible for managing the strategic direction, product development and marketing of the brand.
Ellison has a passion for growing brands and a track record of success in large and small companies. He has more than 30 years of apparel experience – including President of the Swimwear Group at Perry Ellis, Vice President General Manager of EMEA Apparel and President of Hurley International at Nike Inc. Most recently, Ellison was the Chief Commercial Officer at Alternative Apparel where he successfully evolved a t-shirt blank supplier into a global wholesale brand sold in key US accounts including Bloomingdales, Nordstrom, Macy's, Dillard's, Urban Outfitters and in 120 countries.
Ellison also worked at Authentic Fitness Corp. as the director of menswear for Speedo and the president of the outerwear division, and served as the vice president of design and merchandising at Quicksilver, Inc.
Ellison attended Stanford University in Palo Alto, California.