Levi’s® brought the Wear Longer Project to life at Home Turf, an immersive pop-up experience located at the historic One Montgomery in San Francisco, just ahead of the big game at Levi’s® Stadium.
The heart and spirit of the Wear Longer Project was on full display in a space for discussion, learning and, most of all, hands-on skill building that gives young people the confidence and practical know-how to keep their clothes longer. The activation included a panel and hands-on workshop, both focusing on ways to repair, refresh and reimagine the clothes you already own and love. The panel featured Kristin Juszczyk, designer and co-founder of Off Season, and Paul Dillinger, head of Global Design Innovation at Levi Strauss & Co., and was attended by local high school students from San Francisco. The panelists discussed everything from sustainable clothing design and production to best practices for ensuring garment longevity, to the emotions and memories our clothing often holds.
“Partnering with Levi’s® for the Wear Longer Project has been incredible. I’ve been a longtime fan of the brand and its commitment to self-expression through clothing,” said Kristin. “It felt especially meaningful to host this event in San Francisco and show young people across the Bay Area that repairing and personalizing clothes can be creative and fun. I love that this initiative empowers people to care for what they already own while making it uniquely theirs.”
Students then put the panel’s sentiment into practice as the group shifted into an interactive workshop, led by Kristin and Paul. Students learned the basic garment repair techniques from the Wear Longer Project curriculum, including how to sew a button and mend a tear. Attendees brought their own well-loved clothing and used official Wear Longer Project sewing kits to mend their items on site.
Since the program launched in January, LS&Co. has hosted five workshops in San Francisco, training nearly 150 local students and 100 employees, with interest from around the globe. Because making your clothes last longer isn’t just good practice — it’s good style.
