VP of Marketing at Byond Yoga® Katie Babineau poses in a selfie with her husband and two young children.

Quick Qs With Our New VP of Marketing at Beyond Yoga®

Levi Strauss & Co.
April 28, 2024

Get to know our new and recently promoted leaders at Levi Strauss & Co. through these Quick Qs. Here, meet KatieBabineau, our new VP of marketing at Beyond Yoga®.

What did you do before joining LS&Co.?

I’ve spent my career building brands through the voice of the community and with great empathy for the consumer. Having helped scale brands around the globe from Apple to GoPro, Snapchat to Sony, I’m most passionate about purpose-led storytelling that inspires and drives action across owned, earned and paid media channels.

What attracted you to LS&Co.?

I love our products and I love building, and I was incredibly energized to think about our purpose. I’m excited for the opportunity to sharpen the Beyond Yoga® story, expand our consumer base and build a long-term relationship with our community beyond the mat.

What advice would you give to your younger self?

Never doubt your intuition.

What is your secret dream career?

DJ, hands down.

Favorite TV show?

I’m going to need to break this one down by genre. I could go on, but here are three:

  • Ted Lasso for heartfelt comedy
  • Game of Thrones for epic cinematography
  • Breaking Bad for character development