A headshot of Gianluca Flore on a blue denim textured background.

LS&Co. Announces New Chief Commercial Officer

Levi Strauss & Co.
April 11, 2024

Today we announced that Gianluca Flore has been named executive vice president and chief commercial officer of LS&Co., effective July 29. In this leadership role, reporting to LS&Co. President and CEO Michelle Gass, Gianluca will be responsible for the commercial operations of the Levi’s® brand across all global channels, including stores, e-commerce and wholesale.   

“I am delighted to welcome Gianluca to LS&Co. at this transformational moment for the company, as we pivot to become a DTC-led, denim lifestyle leader,” Michelle said. “He is an industry veteran with an exceptional track record of delivering profitable growth at iconic fashion brands. His depth of experience in driving market relevance and consumer-centric, operational excellence makes him the right leader to help us usher in the company’s next chapter of stakeholder value creation.”  

Gianluca brings more than 20 years of global, commercial leadership experience in the luxury apparel and lifestyle sector. He joins LS&Co. from Burberry, where he was appointed chief commercial officer in 2021, overseeing five regions and a global footprint of more than 400 stores. Prior to this, he served as the company’s president for the Americas and Global Retail Excellence, spearheading the expansion and productivity of the brand’s retail footprint, and elevating distribution and positioning across wholesale. 

“It’s an honor to join a storied company like LS&Co. at this exciting time for the Levi’s® brand, which continues to be the unequivocal category leader, firmly at the center of culture,” shared Gianluca. “I look forward to working with the immensely talented LS&Co. team, in service to its consumers and to making Levi’s® the definitive denim lifestyle leader globally.”  

For more details, see the press release.