The interior of a Beyond Yoga® store featuring products folded on a white center display.

Beyond Yoga® Leadership Changes

Levi Strauss & Co.
January 19, 2024

Today we announced that Beyond Yoga® co-founder Michelle Wahler will step down as CEO of the brand. Nancy Green, former CEO and president of Athleta, will assume the role of CEO of Beyond Yoga® on February 1 to scale the brand’s continued growth and expansion within Levi Strauss & Co.’s brand portfolio.   

“We set out to develop a brand that honors real women’s bodies, and I am incredibly proud of what we’ve accomplished with Beyond Yoga®,” Michelle said. “I always believed that Beyond Yoga® could be a $1 billion brand, and with Nancy’s experience, I look forward to seeing how she takes our vision into the future.”  

LS&Co. acquired Beyond Yoga® in 2021 as part of its strategy to diversify its portfolio. The premium athleisure brand provided LS&Co. with entry into the high-growth activewear segment, contributing nearly $100 million to net revenue in FY22. Beyond Yoga® opened its first store in 2022, in Santa Monica, California, and now has six stores.   

“Under Michelle’s leadership, Beyond Yoga® has grown from an idea to a nearly $100 million omnichannel retailer,” said Chip Bergh, president and CEO of LS&Co. “I want to thank Michelle for her leadership and for integrating Beyond Yoga® into the LS&Co. portfolio. Based on the strong foundation she built, we anticipate a smooth transition for our employees, consumers and customers.”  

Nancy’s appointment as CEO is expected to bring in a new era of accelerated growth for Beyond Yoga®. Nancy is a veteran retailer and proven brand builder with a legacy of driving significant profitable growth.   

“I’m honored to be leading Beyond Yoga®, a brand I’ve known and loved for years, and I see so much upside potential for this authentic and high-quality brand to reach and engage many more consumers,” Nancy said. “ I look forward to partnering with the Beyond Yoga® and LS&Co. teams to continue to build the brand and accelerate its growth.”  

For more details, see the press release.