The holiday season is upon us, and shoppers are on the hunt for the perfect gift. During the holidays, U.S. consumers are expected to spend between $942.6 to $960.4 billion and more than half of consumers will shop online. That’s good news for apparel retailers — this year apparel is the second highest requested gift, with more than half of consumers asking for new clothes.
With the continued adoption of online shopping, Levi’s® is always looking for new and innovative ways to improve the online shopping experience. One way the brand is enhancing its ecommerce site is by adding new dynamic capabilities, tapping into multiple types of visual mediums.
There’s no denying that consumer preferences have gravitated more toward live and authentic videos, especially with the continued rise of social media platforms like TikTok. Coupled with the growing “get ready with me” and “outfit of the day” trends throughout social media platforms, it’s no surprise that more than half of TikTok users have bought something after watching a TikTok live.
This sparked Levi’s® to test a new feature that brings a similar experience to its own channel — and on Monday, November 21, fans can see this firsthand. Starting at 4 p.m. PST, friend of the brand Emma Chamberlain will host a live shopping experience where she’ll walk through her key holiday picks. Emma will share the go-to Levi’s® items that will make anyone’s wish list this holiday season — from layering a staple item like the turtleneck to playing with bold and bright patterns. She will also style several looks on herself and styles for men, too.
“Holiday shopping is the busiest time of the year,” said Lara Lasisz, director of direct-to-consumer innovation at Levi Strauss & Co. “We must both bring value-add capabilities that improve the shopping experience and ensure that these pilots work worry-free especially during the holiday season. The slightest tech hiccup could have serious impacts, so we spend a lot of time planning and testing technologies to find the right solution to achieve the best results. We’re excited to pilot this new live shopping feature and enable our fans to engage and shop on the Levi’s® site in an entirely new way.”
While live shopping isn’t new for Levi’s®, this pilot allows the brand to host the event directly on its website and have a similar experience to what they’d find on today’s popular social media platforms. The videos will also stay on the website throughout the holiday season, drawing in more consumers to replay every day and complimenting the website’s traditional static imagery.
So if you need a little inspiration for your shopping list, tune in on Monday, November 21 at 4 p.m. PST to hear from Emma Chamberlain on the hottest holiday gifts and styles this season.