Get to know our new and recently promoted leaders at Levi Strauss & Co. through these Quick Qs. Meet Fernanda Pirosanto, our new General Manager, Andes Region.
What attracted you to LS&Co.?
It’s an iconic brand that has endured for over a century.
What are the biggest challenges you and your team face?
My challenge is to continue to grow the brand, especially in the women and tops categories. We will continue to share product and brand knowledge with our consumers, all while providing on-point recommendations to them. We will also join forces with visual merchandising to uplevel our product visibility in stores even more.
What is your vision for your team?
My vision is to grow and strengthen the Andes team, with a special dedication to crossing borders and taking the best practices from other markets across Grand LATAM.
Do you have a favorite personal story about LS&Co. or one of our products?
Fifteen years ago, I bought a pair of 501® jeans for one of my sons. He grew up and I recycled them for myself several years ago. They happen to be one of my favorite pants, I love them!
What was your first job?
I helped my mother run a clothing boutique.