Levi’s® Heads to College

Levi Strauss & Co.
October 18, 2022

Levi’s® apparel is heading to 18 U.S. college campuses this fall. Levi’s® teamed up with Follett Higher Education, North America’s largest campus retailer, to bring Levi’s® to college bookstores — often the go-to shopping destination on college campuses. Seasonal products such as women’s bottoms, ex-boyfriend sherpa Truckers and 501® original shorts as well as men’s bottoms and Trucker jackets will be available to students, faculty and fans to conveniently purchase at their college bookstore or online.

Starting later this month, Levi’s® will be available at the following campuses:

  • Arizona State University
  • Baylor University
  • Boston College
  • California Polytechnic State University San Luis Obispo
  • Florida State University
  • Gonzaga University
  • James Madison University
  • Michigan State University
  • New York University
  • Stanford University
  • Texas Christian University
  • The University of Iowa
  • University of Florida
  • University of Georgia
  • University of Miami
  • University of South Carolina
  • Villanova University
  • Virginia Polytechnic Institute and State University

Levi’s® are timeless, versatile and durable, making them the perfect staple item in every college student’s wardrobe. All Levi’s® products will be sold next to other licensed products to help complete their head-to-toe look. In the future, the brand may expand to even more campus stores throughout Follett’s network of 1,100 locations.

“We are thrilled to bring Levi’s® to college campuses and introduce the brand to a new generation of students,” said JungHwa Gallivan, Vice President, Sales, at Levi Strauss & Co. “The team, with the help of their cross-functional partners, were able to quickly execute to land Levi’s® in the schools for the Fall 2022 semester.”

Continuing a Collegiate Legacy

Levi’s® has a long history in the classroom that does include some controversy. While Levi’s® are frequently worn on campuses now, it wasn’t always the case. In the 1950s, many schools were quick to ban denim on campus out of fear that it promoted a rebellious, rough-and-tumble lifestyle. In response, Levi’s® rolled out a campaign promoting denim in the classroom, with posters that showed an illustration of a student in blue jeans and the message, “Right for School.”

During the social revolution of the 1960s, denim and Levi’s® were everywhere, including college campuses throughout the U.S. Levi’s® continued to promote jeans on campus, with campaigns that showcased students carrying books or specific collections, like Levi’s® Collegiate.

The brand’s partnership with Follett continues this denim collegiate legacy, making Levi’s® easily available to the next generation of students. “We cannot wait for students and faculty to make their best memories wearing a Trucker or pair of Levi’s®,” said JungHwa.