Levi’s® x Grateful Dead


Levi’s® x Grateful Dead: Two Legends, One Trip

Kaela Hoisch, Unzipped Staff
Levi Strauss & Co.
July 27, 2021

This summer, Dead Heads will officially get the Levi’s® treatment.

Celebrate the music, community and legacy of one of the most iconic bands with the new Levi’s® x Grateful Dead capsule collection. Designed for both hardcore Dead Heads — the band’s self-titled community — and casual fans alike, the collection not only offers a deep dive into Grateful Dead iconography, it also makes for a colorful ’60s-meets-’90s-meets-modern-day addition to any wardrobe.

Levi’s® x Grateful Dead

The Levi’s® x Grateful Dead capsule collection includes a lineup of Levi’s® tees, fleece, denim and accessories that all feature Dead graphics and colorful Dead-inspired tie-dye. A big part of the collection celebrates one of the Dead’s classic live albums, 1971’s “Skull & Roses,” which first introduced the iconic “Skull & Roses” art that would further define the look and feel of the band. The collection includes several pieces featuring the design but with a Levi’s® twist on the original colors.

“We wanted to do something that felt authentically rooted in the Grateful Dead’s incredibly rich and unique history, so we dug deep into some of their more nuanced graphics and storytelling,” said Karyn Hillman, LS&Co.’s chief product officer. “It’s a deep dive into Grateful Dead’s storied narrative and devoted fan base, only remixed through a contemporary lens.”

Levi’s® x Grateful Dead

While this is the first time Levi’s® and Grateful Dead have come together for an official collection, the dynamic duo has existed for generations. Dead Heads have often used Levi’s® shirts and jackets as canvases for self-expression, creating their own vision of customization and collaboration.

Shop the collection now, available on Levi.com, the Levi’s® App and in select Levi’s® stores.